Certified AI-Powered Branding Professional

Course Code: TGS-2026062188 | SSG Funded

An Exclusive Programme in Partnership with Singapore University of Technology and Design (SUTD)

Up to 90% SkillsFuture Funding

The Certified AI‑Powered Branding Professional is a practical 2‑day course designed for professionals aiming to build credibility, authority, and trust through AI‑enabled branding strategies. While marketing campaigns generate leads, long‑term success requires a strong personal and organisational brand that attracts opportunities. This course equips participants to use Generative AI to craft compelling brand narratives, enhance LinkedIn profiles and company pages, and produce authentic, engaging content that resonates with target audiences.

The course focuses on integrating AI into the full branding workflow from defining Brand DNA to creating scalable content systems that maintain consistent, high‑impact messaging. With an emphasis on authenticity, ethical governance, and relevance, participants learn how to sustain a strong digital presence while preserving trust. Through hands‑on exercises and real-world applications, they will gain the skills to position themselves and their organisations as credible thought leaders, amplify visibility, and convert audience engagement into lasting relationships and business opportunities.

Participants who have completed the Certified Generative AI for Sales and Marketing Leader and Certified AI‑Powered Branding Professional will be awarded the SUTD Academy Professional Certificate in AI‑Driven Sales, Marketing & Brand Leadership.

Certificate awarded

  • An eCert of Completion issued by Singapore University of Technology and Design (SUTD)
  • Certified AI‑Powered Branding Professional issued by The International Alliance Certification Network (iACN)

Available Training Dates: Jun 29-30 SUTD | Jul 16-17 SUTD

  • Develop clear branding objectives at the personal, company, and employer levels, and leverage LinkedIn to build stronger credibility and authority in your industry
  • Leverage AI to define their Brand DNA and develop AI-generated audience personas for targeted, hyper-relevant content creation
  • Build hyper-searchable LinkedIn profiles and company pages that attract followers, leads, and professional opportunities
  • Implement the 4X Content Amplifier Framework to create scroll-stopping, authentic posts and maintain human-centric brand voice
  • Use AI for strategic engagement and outreach, crafting personalised comments, messages, and multi-channel interactions
  • Learn to repurpose content across channels to achieve perpetual presence while maintaining brand authenticity, ethical standards, and AI governance

Brand Strategy, Identity and Hyper‑Searchable Profile

  • Understand the relationship between marketing campaigns and long‑term brand credibility
  • Learn how personal, company, and employer branding strengthen trust and reduce customer acquisition cost
  • Use AI to define your Personal Brand DNA, mission statement, tagline, and positioning
  • Analyse your digital footprint and generate your brand statement using AI.
  • Build AI‑enhanced audience personas and empathy maps for hyper‑relevant communication
  • Use AI to create a keyword‑rich, high‑ranking LinkedIn profile and optimise your Company Page
  • Apply strategic profile SEO and keyword clustering for visibility and lead conversion

AI‑Driven Content, Visibility and Governance System

  • Apply the 4X Content Amplifier Framework (Hook → Story → Insight → CTA) with AI
  • Generate authentic, high‑engagement LinkedIn posts in your brand voice
  • Build a 4‑week AI‑assisted content calendar and engagement workflow
  • Maintain brand authenticity with AI governance: avoiding voice‑bleed and ensuring copyright safety
  • Use AI for strategic engagement: personalised comments, replies, and networking messages
  • Create omni‑channel content by repurposing a single post into newsletters, blogs, or video scripts
  • Build a system for perpetual presence across platforms using AI‑assisted content repurposing

This course adopts an experiential and practice-oriented learning approach to ensure participants not only understand the concepts but also gain confidence in applying them within real business contexts. Learning methods include:

  • Mini-Lectures – to provide clear frameworks and foundational knowledge
  • Case Studies – to analyse real-world applications of AI in business
  • Group Discussions & Presentations – to encourage collaboration, idea exchange, and peer learning

Requirement

Participants are required to bring laptops for effective learning during this course. Tablets can be used if necessary but are not recommended.

This course is suitable for:

  • Professionals who want to strengthen their personal or organisational brand using AI-driven strategies
  • Marketing, communications, and branding practitioners seeking to enhance content creation and thought‑leadership visibility
  • Leaders, managers, and specialists aiming to build credibility and authority on platforms like LinkedIn
  • Business development, sales, and client-facing professionals who rely on reputation and trust to attract opportunities
  • Entrepreneurs, consultants, and freelancers looking to scale their brand presence and engage target audiences effectively
  • Individuals from any industry who want practical skills in using Generative AI for branding, storytelling, and digital influence

Prerequisites

Participants are assumed to have:

  • Diploma/GCE ‘A’ Level or relevant work experience

Course Fees and Funding – Singapore University of Technology and Design (SUTD)

TypeIndividual SponsoredCompany Sponsored
Non-SMESME
Before GSTAfter GSTBefore GSTAfter GSTBefore GSTAfter GST
Full Course Fee (Foreigners / Non-Eligible Participants)$2,500.00$2,725.00$2,500.00$2,725.00$2,500.00$2,725.00
Singapore Citizens (Aged 21 to 39 years old)$750.00$817.50$750.00$817.50$250.00$317.50
Singapore Permanent Residents$750.00$817.50$750.00$817.50$250.00$317.50
Singapore Citizens (Aged 40 years old and above)$250.00$317.50$250.00$317.50$250.00$317.50

Duration : 2 days (14 hrs)

Completing this course alongside the Certified Generative AI for Sales and Marketing Leader course paves the way to earning the Professional Certificate in AI Driven Sales, Marketing & Brand Leadership from SUTD Academy. This Professional Certificate recognises your advanced capabilities in applying Generative AI to drive sales performance, marketing excellence, and modern brand leadership.

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Key Benefits
  • Develop clear branding objectives at the personal, company, and employer levels, and leverage LinkedIn to build stronger credibility and authority in your industry
  • Leverage AI to define their Brand DNA and develop AI-generated audience personas for targeted, hyper-relevant content creation
  • Build hyper-searchable LinkedIn profiles and company pages that attract followers, leads, and professional opportunities
  • Implement the 4X Content Amplifier Framework to create scroll-stopping, authentic posts and maintain human-centric brand voice
  • Use AI for strategic engagement and outreach, crafting personalised comments, messages, and multi-channel interactions
  • Learn to repurpose content across channels to achieve perpetual presence while maintaining brand authenticity, ethical standards, and AI governance
Course Contents

Brand Strategy, Identity and Hyper‑Searchable Profile

  • Understand the relationship between marketing campaigns and long‑term brand credibility
  • Learn how personal, company, and employer branding strengthen trust and reduce customer acquisition cost
  • Use AI to define your Personal Brand DNA, mission statement, tagline, and positioning
  • Analyse your digital footprint and generate your brand statement using AI.
  • Build AI‑enhanced audience personas and empathy maps for hyper‑relevant communication
  • Use AI to create a keyword‑rich, high‑ranking LinkedIn profile and optimise your Company Page
  • Apply strategic profile SEO and keyword clustering for visibility and lead conversion

AI‑Driven Content, Visibility and Governance System

  • Apply the 4X Content Amplifier Framework (Hook → Story → Insight → CTA) with AI
  • Generate authentic, high‑engagement LinkedIn posts in your brand voice
  • Build a 4‑week AI‑assisted content calendar and engagement workflow
  • Maintain brand authenticity with AI governance: avoiding voice‑bleed and ensuring copyright safety
  • Use AI for strategic engagement: personalised comments, replies, and networking messages
  • Create omni‑channel content by repurposing a single post into newsletters, blogs, or video scripts
  • Build a system for perpetual presence across platforms using AI‑assisted content repurposing
Learning Methodology

This course adopts an experiential and practice-oriented learning approach to ensure participants not only understand the concepts but also gain confidence in applying them within real business contexts. Learning methods include:

  • Mini-Lectures – to provide clear frameworks and foundational knowledge
  • Case Studies – to analyse real-world applications of AI in business
  • Group Discussions & Presentations – to encourage collaboration, idea exchange, and peer learning

Requirement

Participants are required to bring laptops for effective learning during this course. Tablets can be used if necessary but are not recommended.

Who Should Attend

This course is suitable for:

  • Professionals who want to strengthen their personal or organisational brand using AI-driven strategies
  • Marketing, communications, and branding practitioners seeking to enhance content creation and thought‑leadership visibility
  • Leaders, managers, and specialists aiming to build credibility and authority on platforms like LinkedIn
  • Business development, sales, and client-facing professionals who rely on reputation and trust to attract opportunities
  • Entrepreneurs, consultants, and freelancers looking to scale their brand presence and engage target audiences effectively
  • Individuals from any industry who want practical skills in using Generative AI for branding, storytelling, and digital influence

Prerequisites

Participants are assumed to have:

  • Diploma/GCE ‘A’ Level or relevant work experience
Course Details

Course Fees and Funding – Singapore University of Technology and Design (SUTD)

TypeIndividual SponsoredCompany Sponsored
Non-SMESME
Before GSTAfter GSTBefore GSTAfter GSTBefore GSTAfter GST
Full Course Fee (Foreigners / Non-Eligible Participants)$2,500.00$2,725.00$2,500.00$2,725.00$2,500.00$2,725.00
Singapore Citizens (Aged 21 to 39 years old)$750.00$817.50$750.00$817.50$250.00$317.50
Singapore Permanent Residents$750.00$817.50$750.00$817.50$250.00$317.50
Singapore Citizens (Aged 40 years old and above)$250.00$317.50$250.00$317.50$250.00$317.50

Duration : 2 days (14 hrs)

Completing this course alongside the Certified Generative AI for Sales and Marketing Leader course paves the way to earning the Professional Certificate in AI Driven Sales, Marketing & Brand Leadership from SUTD Academy. This Professional Certificate recognises your advanced capabilities in applying Generative AI to drive sales performance, marketing excellence, and modern brand leadership.

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.