Certified Generative AI for Sales and Marketing Leader
Course Code: TGS-2026062187 | SSG Funded
An Exclusive Programme in Partnership with Singapore University of Technology and Design (SUTD)
Up to 90% SkillsFuture Funding
This is a practical, hands‑on 2‑day course designed to help professionals integrate Generative AI across the full sales and marketing lifecycle. Participants will learn to apply AI for identifying customer needs, creating persuasive on-brand content, enhancing creativity, and improving decision-making. The course adopts a human‑centric approach, positioning AI as a co‑pilot that enhances performance rather than replacing human expertise.
Through real-world case studies, guided exercises, and data-driven workshops, participants will gain the skills to use AI tools for campaign ideation, content generation, and transforming sales data into actionable insights. The course also covers strategic value, ROI assessment, and responsible AI adoption, ensuring that participants can implement AI-driven strategies that accelerate deal cycles, strengthen customer engagement, and drive measurable business outcomes.
Participants who have completed the Certified Generative AI for Sales and Marketing Leader and Certified AI‑Powered Branding Professional will be awarded the SUTD Academy Professional Certificate in AI‑Driven Sales, Marketing & Brand Leadership.
Certificate awarded
- An eCert of Completion issued by Singapore University of Technology and Design (SUTD)
- Certified Generative AI for Sales and Marketing Leader issued by The International Alliance Certification Network (iACN)
Available Training Dates: Jun 18-19 SUTD | Jul 13-14 SUTD
- Articulate the strategic imperative for AI adoption in sales and marketing functions and calculate potential ROI for AI initiatives
- Apply AI-augmented Design Thinking to define high-value customer problems and generate innovative, actionable solutions
- Master structured prompting to produce consistent, on-brand marketing campaigns that drive engagement and conversion
- Generate high-converting ad copy and headlines using AI-driven persuasion frameworks such as AIDA and PAS
- Be able to analyse sales data (CSV, Excel, PDF) using AI tools like Claude to create interactive dashboards, forecasts, and actionable insights
- Deploy AI-generated content ethically, monitoring campaign performance while mitigating risks such as bias, copyright infringement, and inconsistent messaging
AI‑Powered Human‑Centric Design, Customer Psychology & Content Generation
- Human‑centred design principles and applying AI to customer value creation
- Strategic role of AI: ROI, use cases, and accelerating sales/marketing effectiveness
- Using AI to enhance Empathy and Ideation in Design Thinking
- Rapid campaign prototyping: landing pages, emails, and concept drafts
- Strategic prompting for campaign ideation and creative consistency
- Turning customer insights into full campaign ideas using AI
- Understanding customer psychology, cognitive biases, and emotional triggers
- Hyper‑personalisation: AI‑driven content tailored to motivations and intent
- AI‑generated copywriting: AIDA, PAS, CTAs, headlines, and message variations
Creative Output, Brand Reputation, Data Insights & Ethical Deployment
- Producing branded visual content using tools like Canva AI, Ideogram, ChatGPT image prompts
- Prompt layering: emotion + visual style + message
- Building brand credibility vs. visibility in digital channels
- Crafting human‑centric AI‑assisted LinkedIn storytelling posts
- Mini‑project: Create an AI ad visual + LinkedIn post for brand authority
- Using Claude to analyse structured sales data and generate dashboards
- AI‑powered sales insights: pipeline views, heatmaps, forecasts, scenario analysis
- Converting dashboards into actionable sales decisions
- Practical AI governance: privacy, bias, copyright, and safe deployment
This course adopts an experiential and practice-oriented learning approach to ensure participants not only understand the concepts but also gain confidence in applying them within real business contexts. Learning methods include:
- Mini-Lectures – to provide clear frameworks and foundational knowledge
- Case Studies – to analyze real-world applications of AI in business
- Group Discussions & Presentations – to encourage collaboration, idea exchange, and peer learning
Requirement
Participants are required to bring laptops for effective learning during this course. Tablets can be used if necessary but are not recommended.
This course is suitable for:
- Sales and marketing managers, team leads, and professionals looking to apply Generative AI to campaigns, customer engagement, and sales performance
- Business development, account management, and client-facing roles aiming to enhance insights and accelerate deal cycles using AI
- Marketing strategists, digital marketers, and content creators who want to boost creativity and output with AI tools
- Transformation, innovation, and project managers supporting AI adoption in sales and marketing functions
Prerequisites
Participants are assumed to have:
- Diploma/GCE ‘A’ Level or relevant work experience
Course Fees and Funding – Singapore University of Technology and Design (SUTD)
| Type | Individual Sponsored | Company Sponsored | ||||
| Non-SME | SME | |||||
| Before GST | After GST | Before GST | After GST | Before GST | After GST | |
| Full Course Fee (Foreigners / Non-Eligible Participants) | $2,500.00 | $2,725.00 | $2,500.00 | $2,725.00 | $2,500.00 | $2,725.00 |
| Singapore Citizens (Aged 21 to 39 years old) | $750.00 | $817.50 | $750.00 | $817.50 | $250.00 | $317.50 |
| Singapore Permanent Residents | $750.00 | $817.50 | $750.00 | $817.50 | $250.00 | $317.50 |
| Singapore Citizens (Aged 40 years old and above) | $250.00 | $317.50 | $250.00 | $317.50 | $250.00 | $317.50 |
Duration : 2 days (14 hrs)
Completing this course alongside the Certified AI-Powered Branding Professional course paves the way to earning the Professional Certificate in AI Driven Sales, Marketing & Brand Leadership from SUTD Academy. This Professional Certificate recognises your advanced capabilities in applying Generative AI to drive sales performance, marketing excellence, and modern brand leadership.
* Please click HERE for detailed information on general terms and conditions.
* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.
- Articulate the strategic imperative for AI adoption in sales and marketing functions and calculate potential ROI for AI initiatives
- Apply AI-augmented Design Thinking to define high-value customer problems and generate innovative, actionable solutions
- Master structured prompting to produce consistent, on-brand marketing campaigns that drive engagement and conversion
- Generate high-converting ad copy and headlines using AI-driven persuasion frameworks such as AIDA and PAS
- Be able to analyse sales data (CSV, Excel, PDF) using AI tools like Claude to create interactive dashboards, forecasts, and actionable insights
- Deploy AI-generated content ethically, monitoring campaign performance while mitigating risks such as bias, copyright infringement, and inconsistent messaging
AI‑Powered Human‑Centric Design, Customer Psychology & Content Generation
- Human‑centred design principles and applying AI to customer value creation
- Strategic role of AI: ROI, use cases, and accelerating sales/marketing effectiveness
- Using AI to enhance Empathy and Ideation in Design Thinking
- Rapid campaign prototyping: landing pages, emails, and concept drafts
- Strategic prompting for campaign ideation and creative consistency
- Turning customer insights into full campaign ideas using AI
- Understanding customer psychology, cognitive biases, and emotional triggers
- Hyper‑personalisation: AI‑driven content tailored to motivations and intent
- AI‑generated copywriting: AIDA, PAS, CTAs, headlines, and message variations
Creative Output, Brand Reputation, Data Insights & Ethical Deployment
- Producing branded visual content using tools like Canva AI, Ideogram, ChatGPT image prompts
- Prompt layering: emotion + visual style + message
- Building brand credibility vs. visibility in digital channels
- Crafting human‑centric AI‑assisted LinkedIn storytelling posts
- Mini‑project: Create an AI ad visual + LinkedIn post for brand authority
- Using Claude to analyse structured sales data and generate dashboards
- AI‑powered sales insights: pipeline views, heatmaps, forecasts, scenario analysis
- Converting dashboards into actionable sales decisions
- Practical AI governance: privacy, bias, copyright, and safe deployment
This course adopts an experiential and practice-oriented learning approach to ensure participants not only understand the concepts but also gain confidence in applying them within real business contexts. Learning methods include:
- Mini-Lectures – to provide clear frameworks and foundational knowledge
- Case Studies – to analyze real-world applications of AI in business
- Group Discussions & Presentations – to encourage collaboration, idea exchange, and peer learning
Requirement
Participants are required to bring laptops for effective learning during this course. Tablets can be used if necessary but are not recommended.
This course is suitable for:
- Sales and marketing managers, team leads, and professionals looking to apply Generative AI to campaigns, customer engagement, and sales performance
- Business development, account management, and client-facing roles aiming to enhance insights and accelerate deal cycles using AI
- Marketing strategists, digital marketers, and content creators who want to boost creativity and output with AI tools
- Transformation, innovation, and project managers supporting AI adoption in sales and marketing functions
Prerequisites
Participants are assumed to have:
- Diploma/GCE ‘A’ Level or relevant work experience
Course Fees and Funding – Singapore University of Technology and Design (SUTD)
| Type | Individual Sponsored | Company Sponsored | ||||
| Non-SME | SME | |||||
| Before GST | After GST | Before GST | After GST | Before GST | After GST | |
| Full Course Fee (Foreigners / Non-Eligible Participants) | $2,500.00 | $2,725.00 | $2,500.00 | $2,725.00 | $2,500.00 | $2,725.00 |
| Singapore Citizens (Aged 21 to 39 years old) | $750.00 | $817.50 | $750.00 | $817.50 | $250.00 | $317.50 |
| Singapore Permanent Residents | $750.00 | $817.50 | $750.00 | $817.50 | $250.00 | $317.50 |
| Singapore Citizens (Aged 40 years old and above) | $250.00 | $317.50 | $250.00 | $317.50 | $250.00 | $317.50 |
Duration : 2 days (14 hrs)
Completing this course alongside the Certified AI-Powered Branding Professional course paves the way to earning the Professional Certificate in AI Driven Sales, Marketing & Brand Leadership from SUTD Academy. This Professional Certificate recognises your advanced capabilities in applying Generative AI to drive sales performance, marketing excellence, and modern brand leadership.
* Please click HERE for detailed information on general terms and conditions.
* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.
