Tourism (Event Management and Operations).
As the travel industry is an important economic pillar of Singapore, our courses aim to propel tourism professionals towards excellence in their careers, contributing towards developing the tourism workforce of the future.
With a primary focus on developing MICE-related businesses, individuals will be introduced to topics ranging from the planning and management of MICE events, content and development, to service leadership. The training courses are underpinned by a strong emphasis on emerging trends and technologies which can be leveraged upon to better meet the needs of travel consumers.
The training programme is customisable to suit organisational needs.
For more details, please contact us at +65 6376 0777 or email learning@sqcentre.com.
We develop holistic and flexible training programmes and learning paths that support organisational CX goals and develop employees’ personal growth at all levels, from management to team members. The use of interactive training aids and equipment offers our learners a differentiated learning experience that is highly enriching, engaging, and enjoyable. Through the training programmes, employees will embrace the change in mindset and develop relevant skills for CX Transformation.
What you will get:
The first stage of a CX Transformation programme is to diagnose the current level of service standards in your business. We will conduct an in-depth analysis and research on your organisational strengths and weaknesses in the delivery of services and products, as well as identify the gaps between your current service level and customer expectations. The series of comprehensive reports indicate the breakdown of the internal and external factors influencing the customer experience touchpoints of your business. At the end of this exercise, we will provide you with detailed recommendations on how you can bridge the service gaps.
What you will get:
The mystery shoppers deployed are trained to use customised checklists / observational lists to perform data collection for your business. It is to assess and understand the service level rendered by your employees and the customer impression from every customer experience touchpoint.
Report highlights:
Real-time information is gathered through various platforms to understand your current customer satisfaction levels and the perceived quality of products and services.
Report highlights:
The SQ Scan helps your business to obtain an objective and quantitative assessment of the current state of customer experience as perceived by internal stakeholders (employees, managers, etc.).
Report highlights:
Qualitative data is collected through one-on-one interviews and focus groups with your senior management team, employees, and customers. The sessions with the senior management team provide insights into understanding expectations and challenges in the organisation’s journey to service excellence. We engage your employees from various departments and levels to gather data on current service culture and customer issues. Selected customers for the sessions will help you better understand the level of customer experience that they encountered.
Report highlights:
Understand and discover current experiences with your organisation in terms of strength and areas of improvement, not limited to the following factors:
This report gives you a clear understanding of the employees’ perceptions and address their concerns.
Report highlights:
The second stage of a CX Transformation programme is to design and develop the CX strategic intent for your business. We will help you to frame and create a strategic service thrust that allows your customers to undergo a singular differentiated experience which is highly memorable. You will receive a detailed implementation plan to ensure that the strategic service intent is understood and embraced throughout the organisation and aligned to the organisation’s direction to achieve its vision and mission.
What you will get:
At this stage, we help you to understand the actual customer experience through identifying their motivation, feelings, and thought process while receiving a service. The CX Journey Mapping is a pictorial and descriptive tool to identify and design a unique customer experience journey. The CX mapping is useful when an organisation needs to design a new service, evaluate a service, prepare clients in their service engagements, and train new service employees to improve and maintain a current service.
What you will get:
The last stage of a CX Transformation programme is to achieve any of the following organisational outcomes/KPIs:[a] Improvement in service productivity to grow company value-add[b] Increase in competitiveness to develop attitudinal brand loyalty among customers
What you will get:
