Role Model the Service Vision (Service Leadership)

PWM-Retail: Role Model the Service Vision (Service Leadership)

Course Code: TGS-2019504197 | SSG Funded

This course covers knowledge and application skills in role modelling the service vision of an organisation. It involves demonstrating the characteristics of a role model and promoting a customer-centric culture within the team to achieve service excellence.

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).

  • Demonstrate the characteristics of a role model that reflect the organisation’s vision, mission and values
  • Encourage team to deliver service in accordance with organisation guidelines
  • Promote a customer-centric culture within the service environment to achieve service excellence
  • Monitor performance of self and team to ensure consistency with the organisation’s guidelines

Demonstrate the characteristics of a role model that reflect the organisation’s vision, mission and values

  • Conduct oneself in a way that is consistent with the organisational vision, goals and objectives
    – Perform tasks at all levels of the team structure
    – Employ effective communication techniques
    – Display the qualities and characteristics of a service professional

Encourage team to deliver service in accordance with organisation guidelines

  • Communicate organisational guidelines to team
    – Vision, mission and values
    – Service vision
    – Service brand
    – Service standards
  • Adopt methods to encourage team to deliver service
    – Build and maintain trust, respect and rapport
    – Provide direction and advice to the team
    – Encourage the team to work together to improve service delivery
    – Confirm the understanding of roles and responsibilities within the team

Promote a customer-centric culture within the service environment to achieve service excellence

  • Foster a strong desire to provide value-added, positive consumer experience
    – Highlight positive examples of service delivery
    – Embrace feedback on how customer experience can be enhanced
    – Set clear and defined goals for the service team
  • Adopt methods to promote a customer-centric culture
    – Morning roll-calls to inspire staff
    – Team retreats
    – Team meetings
    – On-the-job training

Monitor performance of self and team to ensure consistency with the organisation’s guidelines

  • Adopt methods to monitor self and team
    – Collect self-review data
    – Obtain feedback from others
    – Chart progress and improvements
    – Conduct self-reflection and examination of one’s strengths and weaknesses

Participants will undergo experiential learning through mini-lectures, group discussions, role plays, quizzes, and videos.

This course is suitable for call centre supervisors, crew / section / team leaders, assistant store managers, and supervisors.

TypeIndividual SponsoredCompany Sponsored
Non-SMESME
Before GSTAfter GSTBefore GSTAfter GSTBefore GSTAfter GST
Full Course Fee (Foreigners / Non-Eligible Participants)$520.00$566.80$520.00$566.80$520.00$566.80
Singapore Citizens (Aged 21 to 39 years old)$260.00$306.80$260.00$306.80$156.00$202.80
Singapore Permanent Residents$260.00$306.80$260.00$306.80$156.00$202.80
Singapore Citizens (Aged 40 years old and above)$156.00$202.80$156.00$202.80$156.00$202.80

Duration : 2 days (16 hrs)
Skill Code: RET-CEX-3014-1.1
Skill Title: Service Leadership-3
Funding valid till 24 Jul 2027

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

* UTAP funding and PSEA claims are available.

Key Benefits
  • Demonstrate the characteristics of a role model that reflect the organisation’s vision, mission and values
  • Encourage team to deliver service in accordance with organisation guidelines
  • Promote a customer-centric culture within the service environment to achieve service excellence
  • Monitor performance of self and team to ensure consistency with the organisation’s guidelines
Course Contents

Demonstrate the characteristics of a role model that reflect the organisation’s vision, mission and values

  • Conduct oneself in a way that is consistent with the organisational vision, goals and objectives
    – Perform tasks at all levels of the team structure
    – Employ effective communication techniques
    – Display the qualities and characteristics of a service professional

Encourage team to deliver service in accordance with organisation guidelines

  • Communicate organisational guidelines to team
    – Vision, mission and values
    – Service vision
    – Service brand
    – Service standards
  • Adopt methods to encourage team to deliver service
    – Build and maintain trust, respect and rapport
    – Provide direction and advice to the team
    – Encourage the team to work together to improve service delivery
    – Confirm the understanding of roles and responsibilities within the team

Promote a customer-centric culture within the service environment to achieve service excellence

  • Foster a strong desire to provide value-added, positive consumer experience
    – Highlight positive examples of service delivery
    – Embrace feedback on how customer experience can be enhanced
    – Set clear and defined goals for the service team
  • Adopt methods to promote a customer-centric culture
    – Morning roll-calls to inspire staff
    – Team retreats
    – Team meetings
    – On-the-job training

Monitor performance of self and team to ensure consistency with the organisation’s guidelines

  • Adopt methods to monitor self and team
    – Collect self-review data
    – Obtain feedback from others
    – Chart progress and improvements
    – Conduct self-reflection and examination of one’s strengths and weaknesses
Learning Methodology

Participants will undergo experiential learning through mini-lectures, group discussions, role plays, quizzes, and videos.

Who Should Attend

This course is suitable for call centre supervisors, crew / section / team leaders, assistant store managers, and supervisors.

Course Details
TypeIndividual SponsoredCompany Sponsored
Non-SMESME
Before GSTAfter GSTBefore GSTAfter GSTBefore GSTAfter GST
Full Course Fee (Foreigners / Non-Eligible Participants)$520.00$566.80$520.00$566.80$520.00$566.80
Singapore Citizens (Aged 21 to 39 years old)$260.00$306.80$260.00$306.80$156.00$202.80
Singapore Permanent Residents$260.00$306.80$260.00$306.80$156.00$202.80
Singapore Citizens (Aged 40 years old and above)$156.00$202.80$156.00$202.80$156.00$202.80

Duration : 2 days (16 hrs)
Skill Code: RET-CEX-3014-1.1
Skill Title: Service Leadership-3
Funding valid till 24 Jul 2027

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

* UTAP funding and PSEA claims are available.

Course Application

Details Registration
June 6, 2026 - June 13, 2026 (8:30 am - 5:30 pm) Full!
[Classroom - Weekend] Jurong East | Jun 6 & 13
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June 9, 2026 - June 10, 2026 (8:30 am - 5:30 pm) Full!
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June 20, 2026 - June 27, 2026 (8:30 am - 5:30 pm) Full!
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July 11, 2026 - July 18, 2026 (8:30 am - 5:30 pm)
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August 22, 2026 - August 29, 2026 (8:30 am - 5:30 pm)
[Classroom - Weekend] Jurong East | Aug 22 & 29
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