A Design Thinking Approach to Idea Generation and Selection
Course Code: TGS-2020505082 | SSG Funded
In-Company Training
This course covers the knowledge and application of Service Quality Centre’s 3-phase Design Thinking approach to seek opinions from others, facilitate brainstorming discussions and encourage idea generation, facilitate idea selection to evaluate and shortlist new methods, procedures, techniques or systems to realise business opportunities and improve current working conditions.
Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).
- Seek opinions from others and uncover insights to define a problem
- Facilitate brainstorming discussions and encourage idea generation
- Facilitate idea selection to evaluate and shortlist new methods, procedures, techniques or systems
- Design Thinking Phase 1 : Discover-Uncover-Define
– Introduction to the design thinking process (5 stages in 3 phases)
– Seek opinions from others (understanding with empathy)
– Uncover insights (personas and empathy maps)
– Define a problem (point-of-view)
- Design Thinking Phase 2 : Ideate
– Encourage idea generation (from problem to “How Might We” questions)
– Facilitate brainstorming discussions (team dynamic, facilitation, ideation)
- Design Thinking Phase 3 : Prototype-Test
– Theme and evaluate ideas (the 4P’s themes)
– Facilitate idea selection (“difficulty and impact” evaluation, prototyping)
– Shortlist new methods, procedures, techniques or systems (user-testing, iterate)
Participants will use both physical and digital resources, and undergo experiential learning through mini-lectures, group discussions, individual work, role plays, quizzes, and videos.
This course is suitable for retail managers, area managers, district managers, brand managers, customer loyalty managers, marketing managers, customer experience managers, heads of departments.
Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm
| Type | Individual Sponsored | Company Sponsored | ||||
| Non-SME | SME | |||||
| Before GST | After GST | Before GST | After GST | Before GST | After GST | |
| Full Course Fee (Foreigners / Non-Eligible Participants) | $590.00 | $643.10 | $590.00 | $643.10 | $590.00 | $643.10 |
| Singapore Citizens (Aged 21 to 39 years old) | $295.00 | $348.10 | $295.00 | $348.10 | $177.00 | $230.10 |
| Singapore Permanent Residents | $295.00 | $348.10 | $295.00 | $348.10 | $177.00 | $230.10 |
| Singapore Citizens (Aged 40 years old and above) | $177.00 | $230.10 | $177.00 | $230.10 | $177.00 | $230.10 |
Skill Code: RET-INO-4003-1.1
Skill Title: Idea Generation and Selection-4
Funding valid till 31 Jul 2026
* Please click HERE for detailed information on general terms and conditions.
* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.
Contact us for more information.
- Seek opinions from others and uncover insights to define a problem
- Facilitate brainstorming discussions and encourage idea generation
- Facilitate idea selection to evaluate and shortlist new methods, procedures, techniques or systems
- Design Thinking Phase 1 : Discover-Uncover-Define
– Introduction to the design thinking process (5 stages in 3 phases)
– Seek opinions from others (understanding with empathy)
– Uncover insights (personas and empathy maps)
– Define a problem (point-of-view)
- Design Thinking Phase 2 : Ideate
– Encourage idea generation (from problem to “How Might We” questions)
– Facilitate brainstorming discussions (team dynamic, facilitation, ideation)
- Design Thinking Phase 3 : Prototype-Test
– Theme and evaluate ideas (the 4P’s themes)
– Facilitate idea selection (“difficulty and impact” evaluation, prototyping)
– Shortlist new methods, procedures, techniques or systems (user-testing, iterate)
Participants will use both physical and digital resources, and undergo experiential learning through mini-lectures, group discussions, individual work, role plays, quizzes, and videos.
This course is suitable for retail managers, area managers, district managers, brand managers, customer loyalty managers, marketing managers, customer experience managers, heads of departments.
Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm
| Type | Individual Sponsored | Company Sponsored | ||||
| Non-SME | SME | |||||
| Before GST | After GST | Before GST | After GST | Before GST | After GST | |
| Full Course Fee (Foreigners / Non-Eligible Participants) | $590.00 | $643.10 | $590.00 | $643.10 | $590.00 | $643.10 |
| Singapore Citizens (Aged 21 to 39 years old) | $295.00 | $348.10 | $295.00 | $348.10 | $177.00 | $230.10 |
| Singapore Permanent Residents | $295.00 | $348.10 | $295.00 | $348.10 | $177.00 | $230.10 |
| Singapore Citizens (Aged 40 years old and above) | $177.00 | $230.10 | $177.00 | $230.10 | $177.00 | $230.10 |
Skill Code: RET-INO-4003-1.1
Skill Title: Idea Generation and Selection-4
Funding valid till 31 Jul 2026
* Please click HERE for detailed information on general terms and conditions.
* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.
Contact us for more information.
