A Design Thinking Approach to Idea Generation and Selection (16 hrs)
Course Code: TGS-2020505082 | SSG Funded
*Classroom-based Learning*
In-Company Training
This course covers the knowledge and application of Service Quality Centre’s 3-phase Design Thinking approach to seek opinions from others, facilitate brainstorming discussions and encourage idea generation, facilitate idea selection to evaluate and shortlist new methods, procedures, techniques or systems to realise business opportunities and improve current working conditions.
Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).
- Seek opinions from others and uncover insights to define a problem
- Facilitate brainstorming discussions and encourage idea generation
- Facilitate idea selection to evaluate and shortlist new methods, procedures, techniques or systems
- Design Thinking Phase 1 : Discover-Uncover-Define
– Introduction to the design thinking process (5 stages in 3 phases)
– Seek opinions from others (understanding with empathy)
– Uncover insights (personas and empathy maps)
– Define a problem (point-of-view)
- Design Thinking Phase 2 : Ideate
– Encourage idea generation (from problem to “How Might We” questions)
– Facilitate brainstorming discussions (team dynamic, facilitation, ideation)
- Design Thinking Phase 3 : Prototype-Test
– Theme and evaluate ideas (the 4P’s themes)
– Facilitate idea selection (“difficulty and impact” evaluation, prototyping)
– Shortlist new methods, procedures, techniques or systems (user-testing, iterate)
Participants will use both physical and digital resources, and undergo experiential learning through mini-lectures, group discussions, individual work, role plays, quizzes, and videos.
This course is suitable for retail managers, area managers, district managers, brand managers, customer loyalty managers, marketing managers, customer experience managers, heads of departments.
Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm
With effect from 1 Jan 2024
| Type | Individuals | |||
| Singapore Citizens and Permanent Residents (Aged ≥ 21 years old) | Employer-sponsored and Self-Sponsored Singapore Citizens aged ≥ 40 years old | SME-sponsored Singapore Citizens and Permanent Residents | Non-SME-sponsored Singapore Citizens and Permanent Residents | |
| Type of Funding | ||||
| SkillsFuture Funding (Baseline) | SkillsFuture Mid-career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs | SkillsFuture Training Support for Non-SMEs | |
| Course Fee | $590.00 | $590.00 | $590.00 | $590.00 |
| Less: SkillsFuture Funding | $295.00 | $413.00 | $413.00 | $295.00 |
| Total Nett Fee | $295.00 | $177.00 | $177.00 | $295.00 |
| Add: GST @ 9% of Course Fee | $53.10 | $53.10 | $53.10 | $53.10 |
| Total Fee Payable to SQC | $348.10 | $230.10 | $230.10 | $348.10 |
Skill Code: RET-INO-4003-1.1
Skill Title: Idea Generation and Selection-4
Funding valid till 31 Jul 2026
* Please click HERE for detailed information on general terms and conditions.
* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.
Contact us for more information.
- Seek opinions from others and uncover insights to define a problem
- Facilitate brainstorming discussions and encourage idea generation
- Facilitate idea selection to evaluate and shortlist new methods, procedures, techniques or systems
- Design Thinking Phase 1 : Discover-Uncover-Define
– Introduction to the design thinking process (5 stages in 3 phases)
– Seek opinions from others (understanding with empathy)
– Uncover insights (personas and empathy maps)
– Define a problem (point-of-view)
- Design Thinking Phase 2 : Ideate
– Encourage idea generation (from problem to “How Might We” questions)
– Facilitate brainstorming discussions (team dynamic, facilitation, ideation)
- Design Thinking Phase 3 : Prototype-Test
– Theme and evaluate ideas (the 4P’s themes)
– Facilitate idea selection (“difficulty and impact” evaluation, prototyping)
– Shortlist new methods, procedures, techniques or systems (user-testing, iterate)
Participants will use both physical and digital resources, and undergo experiential learning through mini-lectures, group discussions, individual work, role plays, quizzes, and videos.
This course is suitable for retail managers, area managers, district managers, brand managers, customer loyalty managers, marketing managers, customer experience managers, heads of departments.
Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm
With effect from 1 Jan 2024
| Type | Individuals | |||
| Singapore Citizens and Permanent Residents (Aged ≥ 21 years old) | Employer-sponsored and Self-Sponsored Singapore Citizens aged ≥ 40 years old | SME-sponsored Singapore Citizens and Permanent Residents | Non-SME-sponsored Singapore Citizens and Permanent Residents | |
| Type of Funding | ||||
| SkillsFuture Funding (Baseline) | SkillsFuture Mid-career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs | SkillsFuture Training Support for Non-SMEs | |
| Course Fee | $590.00 | $590.00 | $590.00 | $590.00 |
| Less: SkillsFuture Funding | $295.00 | $413.00 | $413.00 | $295.00 |
| Total Nett Fee | $295.00 | $177.00 | $177.00 | $295.00 |
| Add: GST @ 9% of Course Fee | $53.10 | $53.10 | $53.10 | $53.10 |
| Total Fee Payable to SQC | $348.10 | $230.10 | $230.10 | $348.10 |
Skill Code: RET-INO-4003-1.1
Skill Title: Idea Generation and Selection-4
Funding valid till 31 Jul 2026
* Please click HERE for detailed information on general terms and conditions.
* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.
Contact us for more information.
