Develop New Products / Services (Service Innovation) (16 hrs)

Course Code: CRS-Q-0039663-RET

This course covers the knowledge and application skills to develop new product or services to address customer needs and expectations. It covers the planning, development and implementation process of the newly developed product or service offering.

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by the SkillsFuture Singapore (SSG).

  • Assess customer’s needs and expectations to develop new products / services
  • Innovate product / service offerings to respond to customer’s needs and expectations
  • Evaluate product / service developed to ensure that it is in line with customer’s needs and expectations

Assess customer’s needs and expectations to develop new products / services

  • Examine data from customer database, customer satisfaction surveys and statistical information from government agencies to determine customer’s needs and expectations
  • Develop new products / services that are aligned to meeting customer’s needs and expectations

Innovate product / service offerings to respond to customer’s needs and expectations

  • Use design tools and organisational technologies to improve service operations, taking into consideration factors such as the availability of resources, market potential of service offerings and alignment to marketing plans

Evaluate product / service developed to ensure that it is in line with customer’s needs and expectations

  • Assess factors such as the availability of resources, market potential of service offerings and alignment to marketing plans to improve service operations through the use of design tools and organisational technologies

Participants will undergo experiential learning through mini-lectures, group discussions, role plays, quizzes, videos, and case studies.

This course is suitable for customer experience managers, store / branch managers, heads of departments, and outlet managers.

Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm

Course Fee : $590.00
Nett Fee Incl. 7% GST : $631.30
Nett Fee after Training Grant* : $100.30 (SMEs) | $391.30 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $100.30
Nett Fee after WTS* : $70.80

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Key Benefits
  • Assess customer’s needs and expectations to develop new products / services
  • Innovate product / service offerings to respond to customer’s needs and expectations
  • Evaluate product / service developed to ensure that it is in line with customer’s needs and expectations
Course Contents

Assess customer’s needs and expectations to develop new products / services

  • Examine data from customer database, customer satisfaction surveys and statistical information from government agencies to determine customer’s needs and expectations
  • Develop new products / services that are aligned to meeting customer’s needs and expectations

Innovate product / service offerings to respond to customer’s needs and expectations

  • Use design tools and organisational technologies to improve service operations, taking into consideration factors such as the availability of resources, market potential of service offerings and alignment to marketing plans

Evaluate product / service developed to ensure that it is in line with customer’s needs and expectations

  • Assess factors such as the availability of resources, market potential of service offerings and alignment to marketing plans to improve service operations through the use of design tools and organisational technologies
Learning Methodology

Participants will undergo experiential learning through mini-lectures, group discussions, role plays, quizzes, videos, and case studies.

Who Should Attend

This course is suitable for customer experience managers, store / branch managers, heads of departments, and outlet managers.

Course Details

Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm

Course Fee : $590.00
Nett Fee Incl. 7% GST : $631.30
Nett Fee after Training Grant* : $100.30 (SMEs) | $391.30 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $100.30
Nett Fee after WTS* : $70.80

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Course Application

Details Registration
February 27, 2020 - February 28, 2020 (9:00 am - 6:00 pm) Closed
September 21, 2020 - September 22, 2020 (9:00 am - 6:00 pm) Register Now
December 7, 2020 - December 8, 2020 (9:00 am - 6:00 pm) Register Now