Facebook Marketing Essential (16 hrs)
Course Code: TGS-2020504021 | SSG Funded
*Classroom-based Learning*
Facebook is a mainstream marketing platform for any business in any industry. Facebook marketing allows businesses to target its exact audience based on demographics, interests, and behaviours.
This intensive 2-day Facebook marketing course will equip participants with practical Facebook marketing methodology and strategies, and it covers the fundamentals of Facebook marketing, from creating pages, creating ads, campaign management, conversion tracking to remarketing
Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).
- Develop a Facebook marketing strategy
- Create a Facebook page and understand insights reports
- Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting
- Set up a Facebook pixel to measure and optimise advertising campaigns
- Create custom and lookalike audiences for more efficient ad targeting
- Optimising Facebook Ads
Basic of Facebook Ads
- Develop a Facebook marketing strategy
Facebook audiences and audience targeting
- Create custom and lookalike audiences for more efficient ad targeting
Creating and optimising Facebook Page
- Create a Facebook page
Creating Facebook Ads
- Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting
Facebook Pixel for retargeting
- Set up a Facebook pixel to measure and optimise advertising campaigns
Scale with lookalike audiences
- Create lookalike audiences for more efficient ad targeting
Audience insights
- Understand insights reports
Optimising your ads
- Optimising Facebook Ads
The course will be conducted through interactive training methods.
This course is intended for:
- Professionals in sales, marketing and media, and business development
- Professionals in Supervisory and Managerial roles
- Entrepreneurs and solopreneurs
- Those who are new to Facebook marketing and keen on learning how to launch a successful Facebook campaign
- Consultants and educators
Prerequisites
Participants are assumed to:
- Be able to operate a personal desktop computer
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5
- Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5
- Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5
- Have an existing Facebook account
Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm
With effect from 1 Jan 2024
| Type | Individuals | |||
| Singapore Citizens and Permanent Residents (Aged ≥ 21 years old) | Employer-sponsored and Self-Sponsored Singapore Citizens aged ≥ 40 years old | SME-sponsored Singapore Citizens and Permanent Residents | Non-SME-sponsored Singapore Citizens and Permanent Residents | |
| Type of Funding | ||||
| SkillsFuture Funding (Baseline) | SkillsFuture Mid-career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs | SkillsFuture Training Support for Non-SMEs | |
| Course Fee | $650.00 | $650.00 | $650.00 | $650.00 |
| Less: SkillsFuture Funding | $325.00 | $455.00 | $455.00 | $325.00 |
| Total Nett Fee | $325.00 | $195.00 | $195.00 | $325.00 |
| Add: GST @ 9% of Course Fee | $58.50 | $58.50 | $58.50 | $58.50 |
| Total Fee Payable to SQC | $383.50 | $253.50 | $253.50 | $383.50 |
Skill Code: ICT-SNM-4006-1.1
Skill Title: Integrated Marketing-4
Funding valid till 04 Aug 2024
* Please click HERE for detailed information on general terms and conditions.
* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.
(A course in partnership with James Cook Institute Pte. Ltd. [formerly known as Eagle Infotech] UEN198802365N)
- Develop a Facebook marketing strategy
- Create a Facebook page and understand insights reports
- Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting
- Set up a Facebook pixel to measure and optimise advertising campaigns
- Create custom and lookalike audiences for more efficient ad targeting
- Optimising Facebook Ads
Basic of Facebook Ads
- Develop a Facebook marketing strategy
Facebook audiences and audience targeting
- Create custom and lookalike audiences for more efficient ad targeting
Creating and optimising Facebook Page
- Create a Facebook page
Creating Facebook Ads
- Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting
Facebook Pixel for retargeting
- Set up a Facebook pixel to measure and optimise advertising campaigns
Scale with lookalike audiences
- Create lookalike audiences for more efficient ad targeting
Audience insights
- Understand insights reports
Optimising your ads
- Optimising Facebook Ads
The course will be conducted through interactive training methods.
This course is intended for:
- Professionals in sales, marketing and media, and business development
- Professionals in Supervisory and Managerial roles
- Entrepreneurs and solopreneurs
- Those who are new to Facebook marketing and keen on learning how to launch a successful Facebook campaign
- Consultants and educators
Prerequisites
Participants are assumed to:
- Be able to operate a personal desktop computer
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5
- Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5
- Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5
- Have an existing Facebook account
Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm
With effect from 1 Jan 2024
| Type | Individuals | |||
| Singapore Citizens and Permanent Residents (Aged ≥ 21 years old) | Employer-sponsored and Self-Sponsored Singapore Citizens aged ≥ 40 years old | SME-sponsored Singapore Citizens and Permanent Residents | Non-SME-sponsored Singapore Citizens and Permanent Residents | |
| Type of Funding | ||||
| SkillsFuture Funding (Baseline) | SkillsFuture Mid-career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs | SkillsFuture Training Support for Non-SMEs | |
| Course Fee | $650.00 | $650.00 | $650.00 | $650.00 |
| Less: SkillsFuture Funding | $325.00 | $455.00 | $455.00 | $325.00 |
| Total Nett Fee | $325.00 | $195.00 | $195.00 | $325.00 |
| Add: GST @ 9% of Course Fee | $58.50 | $58.50 | $58.50 | $58.50 |
| Total Fee Payable to SQC | $383.50 | $253.50 | $253.50 | $383.50 |
Skill Code: ICT-SNM-4006-1.1
Skill Title: Integrated Marketing-4
Funding valid till 04 Aug 2024
* Please click HERE for detailed information on general terms and conditions.
* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.
(A course in partnership with James Cook Institute Pte. Ltd. [formerly known as Eagle Infotech] UEN198802365N)
Course Application
| Details | Registration |
|---|---|
|
January 15, 2024 - January 16, 2024 (9:00 am - 6:00 pm)
[Classroom]
|
Closed |
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February 14, 2024 - February 15, 2024 (9:00 am - 6:00 pm)
[Classroom]
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Closed |
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March 4, 2024 - March 5, 2024 (9:00 am - 6:00 pm)
[Classroom]
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Closed |
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April 11, 2024 - April 12, 2024 (9:00 am - 6:00 pm)
[Classroom]
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Closed |
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May 9, 2024 - May 10, 2024 (9:00 am - 6:00 pm)
[Classroom]
|
Closed |
|
June 5, 2024 - June 6, 2024 (9:00 am - 6:00 pm)
[Classroom]
|
Register Now |
