Digital Advertising Fundamentals (16 hrs)
Course Code: TGS-2021010047 | SSG Funded
*Classroom-based Learning*
Digital Advertising refers to marketing through online channels and platforms like websites, streaming content. The purpose is to promote the brand or to generate sales for the organisation. The art of using digital advertising is important as it helps businesses to connect with customers when they are online. It is one of the most effective form of reaching out to potential clients.
This intensive 2-day course equips participants with a thorough understanding of how to deploy digital advertising solutions as well as made aware of how to use each platform for maximum effect. Participants will understand the concept behind digital advertising as well as learn how the different platform works.
Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).
- Understand and differentiate the different digital advertising platform
- Understand the suitability of each platform
- Develop a plan of how to implement each digital advertising platform
- Evaluate the results of the various platform using online tools
The fundamentals of digital advertising campaigns
- Organic vs paid
- Digital marketing vs traditional marketing
- How budgeting works in digital marketing?
- Advertising objectives (Facebook/ IG/ Google)
- Key digital marketing laws in sg
- Types of content
- Persona
Creating a compelling digital advertisement
- What is a digital marketing strategy?
- 5 stages of Consumer Awareness Cycle
- Copywriting
- Digital storytelling
- Designing your logo, banner, and ads
- Facebook page and Instagram account
Monitoring digital data to determine campaign performance
- Why data analysis?
- Google Analytics
- Google Analytics metrics
Introducing re-targeting options for social media
- What is retargeting?
- Facebook Pixel
- How to create retargeting audience in Facebook/ Instagram
- Custom audience in Facebook/ Instagram
- About website – custom audience
- Customer list – custom audience
- Engagement – custom audience
The course will be conducted through interactive training methods.
This course is suitable for anyone who wants to develop skills in digital marketing.
Prerequisites
Participants are assumed to:
- Be able to operate a personal desktop computer
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5
- Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5
- Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5
- Have basic knowledge on digital marketing
Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm
| Type | Individuals | |||
| Singapore Citizens and Permanent Residents (Aged ≥ 21 years old) | Employer-sponsored and Self-Sponsored Singapore Citizens aged ≥ 40 years old | SME-sponsored Singapore Citizens and Permanent Residents | Non-SME-sponsored Singapore Citizens and Permanent Residents | |
| Type of Funding | ||||
| SkillsFuture Funding (Baseline) | SkillsFuture Mid-career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs | SkillsFuture Training Support for Non-SMEs | |
| Course Fee | $500.00 | $500.00 | $500.00 | $500.00 |
| Less: SkillsFuture Funding | $250.00 | $350.00 | $350.00 | $250.00 |
| Total Nett Fee | $250.00 | $150.00 | $150.00 | $250.00 |
| Add: GST @ 8% of Course Fee | $40.00 | $40.00 | $40.00 | $40.00 |
| Total Fee Payable to SQC | $290.00 | $190.00 | $190.00 | $290.00 |
Skill Code: RET-OTO-3007-1.1
Skill Title: Social Media Marketing-3
Funding validity period: 05 Dec 2021 – 04 Dec 2025
* Please click HERE for detailed information on general terms and conditions.
* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.
(A course in partnership with James Cook Institute Pte. Ltd. [formerly known as Eagle Infotech] UEN198802365N)
- Understand and differentiate the different digital advertising platform
- Understand the suitability of each platform
- Develop a plan of how to implement each digital advertising platform
- Evaluate the results of the various platform using online tools
The fundamentals of digital advertising campaigns
- Organic vs paid
- Digital marketing vs traditional marketing
- How budgeting works in digital marketing?
- Advertising objectives (Facebook/ IG/ Google)
- Key digital marketing laws in sg
- Types of content
- Persona
Creating a compelling digital advertisement
- What is a digital marketing strategy?
- 5 stages of Consumer Awareness Cycle
- Copywriting
- Digital storytelling
- Designing your logo, banner, and ads
- Facebook page and Instagram account
Monitoring digital data to determine campaign performance
- Why data analysis?
- Google Analytics
- Google Analytics metrics
Introducing re-targeting options for social media
- What is retargeting?
- Facebook Pixel
- How to create retargeting audience in Facebook/ Instagram
- Custom audience in Facebook/ Instagram
- About website – custom audience
- Customer list – custom audience
- Engagement – custom audience
The course will be conducted through interactive training methods.
This course is suitable for anyone who wants to develop skills in digital marketing.
Prerequisites
Participants are assumed to:
- Be able to operate a personal desktop computer
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5
- Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5
- Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5
- Have basic knowledge on digital marketing
Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm
| Type | Individuals | |||
| Singapore Citizens and Permanent Residents (Aged ≥ 21 years old) | Employer-sponsored and Self-Sponsored Singapore Citizens aged ≥ 40 years old | SME-sponsored Singapore Citizens and Permanent Residents | Non-SME-sponsored Singapore Citizens and Permanent Residents | |
| Type of Funding | ||||
| SkillsFuture Funding (Baseline) | SkillsFuture Mid-career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs | SkillsFuture Training Support for Non-SMEs | |
| Course Fee | $500.00 | $500.00 | $500.00 | $500.00 |
| Less: SkillsFuture Funding | $250.00 | $350.00 | $350.00 | $250.00 |
| Total Nett Fee | $250.00 | $150.00 | $150.00 | $250.00 |
| Add: GST @ 8% of Course Fee | $40.00 | $40.00 | $40.00 | $40.00 |
| Total Fee Payable to SQC | $290.00 | $190.00 | $190.00 | $290.00 |
Skill Code: RET-OTO-3007-1.1
Skill Title: Social Media Marketing-3
Funding validity period: 05 Dec 2021 – 04 Dec 2025
* Please click HERE for detailed information on general terms and conditions.
* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.
(A course in partnership with James Cook Institute Pte. Ltd. [formerly known as Eagle Infotech] UEN198802365N)
Course Application
| Details | Registration |
|---|---|
|
September 25, 2023 - September 26, 2023 (9:00 am - 6:00 pm)
[Classroom]
|
Closed |
|
October 9, 2023 - October 10, 2023 (9:00 am - 6:00 pm)
[Classroom]
|
Closed |
|
November 6, 2023 - November 7, 2023 (9:00 am - 6:00 pm)
[Classroom]
|
Register Now |
|
December 6, 2023 - December 7, 2023 (9:00 am - 6:00 pm)
[Classroom]
|
Register Now |