A Design Thinking Approach to Idea Generation and Selection (16 hrs)

• Seek opinions from others and uncover insights to define a problem
• Facilitate brainstorming discussions and encourage idea generation
• Facilitate idea selection to evaluate and shortlist new methods, procedures, techniques or systems

• Design Thinking Phase 1 : Discover-Uncover-Define
  – Introduction to the design thinking process (5 stages in 3 phases)
  – Seek opinions from others (understanding with empathy)
  – Uncover insights (personas and empathy maps)
  – Define a problem (point-of-view)

• Design Thinking Phase 2 : Ideate
  – Encourage idea generation (from problem to “How Might We” questions)
  – Facilitate brainstorming discussions (team dynamic, facilitation, ideation)

• Design Thinking Phase 3 : Prototype-Test
  – Theme and evaluate ideas (the 4P’s themes)
  – Facilitate idea selection (“difficulty and impact” evaluation, prototyping)
  – Shortlist new methods, procedures, techniques or systems (user-testing, iterate)

Participants will use both physical and digital resources, and undergo experiential learning through mini-lectures, group discussions, individual work, role plays, quizzes, and videos.

This course is suitable for retail managers, area managers, district managers, brand managers, customer loyalty managers, marketing managers, customer experience managers, heads of departments.

Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm

Course Fee : $590.00
Nett Fee Incl. 7% GST : $631.30
Nett Fee after Training Grant* : $218.30 (SMEs) | $336.30 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $218.30

Funding validity period: 01 Aug 2020 – 31 Jul 2024

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.