A Design Thinking Approach to Idea Generation and Selection

A Design Thinking Approach to Idea Generation and Selection (16 hrs)

Course Code: TGS‐2020505082 | SSG Funded

Note: Classroom-based training will be conducted through virtual classroom until further notice. Terms and conditions apply.

This course covers the knowledge and application of Service Quality Centre’s 3-phase Design Thinking approach to seek opinions from others, facilitate brainstorming discussions and encourage idea generation, facilitate idea selection to evaluate and shortlist new methods, procedures, techniques or systems to realise business opportunities and improve current working conditions.

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).

  • Seek opinions from others and uncover insights to define a problem
  • Facilitate brainstorming discussions and encourage idea generation
  • Facilitate idea selection to evaluate and shortlist new methods, procedures, techniques or systems
  • Design Thinking Phase 1 : Discover-Uncover-Define
    – Introduction to the design thinking process (5 stages in 3 phases)
    – Seek opinions from others (understanding with empathy)
    – Uncover insights (personas and empathy maps)
    – Define a problem (point-of-view)
  • Design Thinking Phase 2 : Ideate
    – Encourage idea generation (from problem to “How Might We” questions)
    – Facilitate brainstorming discussions (team dynamic, facilitation, ideation)
  • Design Thinking Phase 3 : Prototype-Test
    – Theme and evaluate ideas (the 4P’s themes)
    – Facilitate idea selection (“difficulty and impact” evaluation, prototyping)
    – Shortlist new methods, procedures, techniques or systems (user-testing, iterate)

Participants will use both physical and digital resources, and undergo experiential learning through mini-lectures, group discussions, individual work, role plays, quizzes, and videos.

This course is suitable for retail managers, area managers, district managers, brand managers, customer loyalty managers, marketing managers, customer experience managers, heads of departments.

Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm

Course Fee : $590.00
Nett Fee Incl. 7% GST : $631.30
Nett Fee after Training Grant* : $100.30 (SMEs) | $391.30 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $100.30

Revised funding from 1 Jan 2022

Nett Fee after Training Grant* : $218.30 (SMEs) | $336.30 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $218.30

Funding validity period: 01 Aug 2020 – 31 Jul 2022

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Key Benefits
  • Seek opinions from others and uncover insights to define a problem
  • Facilitate brainstorming discussions and encourage idea generation
  • Facilitate idea selection to evaluate and shortlist new methods, procedures, techniques or systems
Course Contents
  • Design Thinking Phase 1 : Discover-Uncover-Define
    – Introduction to the design thinking process (5 stages in 3 phases)
    – Seek opinions from others (understanding with empathy)
    – Uncover insights (personas and empathy maps)
    – Define a problem (point-of-view)
  • Design Thinking Phase 2 : Ideate
    – Encourage idea generation (from problem to “How Might We” questions)
    – Facilitate brainstorming discussions (team dynamic, facilitation, ideation)
  • Design Thinking Phase 3 : Prototype-Test
    – Theme and evaluate ideas (the 4P’s themes)
    – Facilitate idea selection (“difficulty and impact” evaluation, prototyping)
    – Shortlist new methods, procedures, techniques or systems (user-testing, iterate)
Learning Methodology

Participants will use both physical and digital resources, and undergo experiential learning through mini-lectures, group discussions, individual work, role plays, quizzes, and videos.

Who Should Attend

This course is suitable for retail managers, area managers, district managers, brand managers, customer loyalty managers, marketing managers, customer experience managers, heads of departments.

Course Details

Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm

Course Fee : $590.00
Nett Fee Incl. 7% GST : $631.30
Nett Fee after Training Grant* : $100.30 (SMEs) | $391.30 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $100.30

Revised funding from 1 Jan 2022

Nett Fee after Training Grant* : $218.30 (SMEs) | $336.30 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $218.30

Funding validity period: 01 Aug 2020 – 31 Jul 2022

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Course Application

Details Registration
December 13, 2021 - December 14, 2021 (9:00 am - 6:00 pm)
Online LIVE stream via Zoom
Closed
January 27, 2022 - January 28, 2022 (9:00 am - 6:00 pm)
Online LIVE stream via Zoom
Register Now
May 12, 2022 - May 13, 2022 (9:00 am - 6:00 pm)
Online LIVE stream via Zoom
Register Now
September 15, 2022 - September 16, 2022 (9:00 am - 6:00 pm)
Online LIVE stream via Zoom
Register Now