Selling Through Story Telling
(7 hrs)
Contact our learning specialists at +65 6376 0777 or write to
skillsmastery@sqcentre.com for more information.
Home / Sales Mastery / Selling Through Story Telling (7 hrs)
*Online Learning*
Sales and marketing teams the world over are looking to differentiate themselves and engage, inspire and persuade their customers. One of the most effective ways of doing that is to present your ideas in a storytelling format.
This 1-day interactive workshop is designed to help participants understand what constitutes a good story and participants will have the opportunity to build and share stories they can use in different situations and be able to share your organisation’s brand values in a consistent manner.
Key Benefits
- Know your ‘Brand’ story and how to tell it in a consistent and inspiring way
- Be able to describe the key elements that make up a good story
- Know how to use the SUCCES model to make their stories ‘sticky’
- Be able to tell a ‘story’ that paints a picture of the benefits/value they’re offering
- Leave with practical storytelling skills they can put into practice immediately
Course Contents
Defining Your Organisation’s Brand
- Why is it important?
- What value and meaning does it have for your clients?
Developing Stories that sell using the SUCCES model
- How do you make a message memorable
- Small group activity creating a brand story
It’s all in the Telling
- Practice in delivery skills to bring your story alive with action, description and emotion
Who Should Attend
This workshop is suitable for sales professionals who want to increase quality of their sales pitch in order to achieve their goals and better influence outcomes.
*This programme is customisable to suit organisational needs. Please contact us for exclusive and attractive corporate rates.
Trainer
Julia Russell is an experienced facilitator and coach, with over 20 years of experience in facilitating and coaching individuals to improve their skills, performance and confidence. Her approach is highly engaging, supportive and challenging, which helps individuals to bring out the best in themselves. Julia has an extensive background in sales roles for high-profile brands in the publishing industry and has worked across Europe, Singapore and South-East Asia. Her practical experience of building relationships, designing and delivering training to a variety of clients, markets and cultures, as well as senior positions managing sales functions, gives her a unique insight into making her facilitation relevant and adding commercial value to those she works with. She specializes in leadership with emotional intelligence, sales effectiveness, team communications and building engagement and resilience, personal branding, cross-cultural awareness, presentation coaching and personal impact. Some of her clients include GIC, Credit Suisse, Barclays, DBS, OCBC, ANZ Bank, ING Bank, RBS Bank, Murex, PwC, TSMP Law, Societe Generale, Standard Chartered and The Economist Group.
