Personal Branding (7 hrs)
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skillsmastery@sqcentre.com for more information.
Home / Personal Effectiveness / Personal Branding (7 hrs)
*Online Learning*
There’s a view that doing your job well will be sufficient to be successful within an organisation. Of course it’s not just about what you do but how you communicate what you do to the right people so that they are aware of you. A recent study has shown that who you know and how you create visibility accounts for 90% of the reason why managers are promoted.
Your personal brand is the way you promote yourself. It is your unique combination of skills, experience, and personality, what you want the world to see. It is how you tell your story.
This 1-day workshop is designed to support participants to explore their strengths and practice being seen and heard.
Key Benefits
- Creating a brand vision for yourself
- How do you add value and drive results?
- How do you differentiate yourself?
- Formulating a brand message that is engaging and memorable
- Networking opportunities and how will you be heard?
- Living your personal brand and using it effectively
Course Contents
Defining Personal Branding
- Why is it important?
- Discussion of people you admire and what makes their brand successful
How will you position yourself?
- Skills and knowledge
- Your attitude and approach
- Your Personality
- Your Values
What is your brand message
- How will you create credibility?
- How do you create value?
- How will you be memorable?
Generating Opportunities for Visibility
- Identifying your stakeholders
- Expressing yourself confidently
- Being visible
- Leveraging your brand
Who Should Attend
This workshop is suitable for professionals who want to take responsibility for how they are perceived in the workplace and want to identify their unique perspective and differentiate themselves in the workplace in order to achieve their goals and better influence outcomes.
*This programme is customisable to suit organisational needs. Please contact us for exclusive and attractive corporate rates.
Trainer
Julia Russell is an experienced facilitator and coach, with over 20 years of experience in facilitating and coaching individuals to improve their skills, performance and confidence. Her approach is highly engaging, supportive and challenging, which helps individuals to bring out the best in themselves. Julia has an extensive background in sales roles for high-profile brands in the publishing industry and has worked across Europe, Singapore and South-East Asia. Her practical experience of building relationships, designing and delivering training to a variety of clients, markets and cultures, as well as senior positions managing sales functions, gives her a unique insight into making her facilitation relevant and adding commercial value to those she works with. She specializes in leadership with emotional intelligence, sales effectiveness, team communications and building engagement and resilience, personal branding, cross-cultural awareness, presentation coaching and personal impact. Some of her clients include GIC, Credit Suisse, Barclays, DBS, OCBC, ANZ Bank, ING Bank, RBS Bank, Murex, PwC, TSMP Law, Societe Generale, Standard Chartered and The Economist Group.
