Future-Proof Your Sales: Navigating the Changing Landscape for Success
Contact our specialist Ms. Jaclyn Chang at +65 9145 6132 or write to [email protected] for more information.
Enquire HEREIn today’s competitive landscape, simply showing up and selling features and benefits isn’t enough. To truly resonate with C-suite executives and clients today, sales professionals need to transform their approach. This intensive programme equips and transforms you with the skills and strategies to have impactful and compelling conversations that build trust, credibility, and ultimately, close deals.
Participants will acquire crucial skills and insights essential to thrive in today’s dynamic business landscape. This 2-day programme focuses on developing a customer-centric mindset by shifting from product-centric transactional thinking to understanding customer challenges and aligning solutions with strategic goals. Participants will also master strategies for engaging with C-suite executives, building credibility, and holding captivating Points of View (POV) conversations to foster stronger connections with top decision-makers.
Lastly, participants will also understand and optimise AI in their sales to achieve their desired outcomes.
Course Contents
Customer Insights
- Understand and appreciate what customer insights and acumen really means
- How to research your customer strategy, management and finances
- How to use your new insights to differentiate your customer engagements
Industry Insights
- Understand your customer industry and hold industry relevant C-Suite conversations using proven frameworks and techniques
Working backwards to Big Ideas and Compelling Points of View
- From your newly acquired customer and industry insights, develop Big Ideas about their business
- Craft compelling, insightful and disruptive Points of View (POV) about your customer and their business that will differentiate you
Story Telling
- From insights, big ideas and POVs, create an impactful 7-step story that compels and connects
- Use whiteboarding and visuals to stand out
- Practical individual and group activities around each step of the story
Customer Journey
- Understand what a customer journey looks like and where and how you can add value to them at every step
- Understand your own sales journey and how AI can help you in terms of Automating some sales processes and activities, Lead Generation and Qualification, Customer Insights and Personalisation, Sales Coaching and Mentoring
Customer Success
- Understanding what your customer success looks like and how you can play a part in it
- Understand and apply the Account Planning process to ensure your success is programmatic and not a one-off
- Build a compelling and live Account Plan, with the use of AI
Duration : 2 days (14 hrs)
Time : 9:00am – 5:00pm
| Fees | Individuals | |||
| Course Fee | $650.00 | |||
| Add: GST @ 9% of Course Fee | $58.50 | |||
| Total Fee Payable to SQC | $708.50 | |||
*This programme is customisable to suit organisational needs. Kindly contact us for more information.
Enquire HEREContact Person: Ms. Jaclyn Chang | Email: [email protected] | Mobile: +65 9145 6132
