E-commerce and E-commerce Campaigns: Implementing, Monitoring, and Collaborating with Partners

This course equips you with the knowledge and application of e-commerce and e-commerce campaign concepts to execute e-commerce/campaigns in alignment with strategies and ensure smooth operations of e-commerce/campaign activities. At the end of the course, you will be able to utilise data analytics to monitor performance, manage feedback via online and social media platforms for customers’ satisfaction, as well as enhance the e-commerce customer experience.

Upon fulfilling all requirements, you will receive Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).

Recommended for
- Individuals driving e-commerce business and enhancing e-commerce customer experience
- Individuals generating data-driven commercial insights and managing relationships with partners
- Individuals supporting the development and execution of offline, online, and social marketing plans
- Anyone who wants to achieve e-commerce results

Key Benefits

- Review pre-testing outcomes to ensure smooth operation of e-commerce/campaign activities (e.g. using Google Optimize)
- Execute e-commerce/campaigns in alignment to e-commerce strategies (e.g. using Wix/Shopify)
- Conduct data analytics to monitor e-commerce/campaign performance, online mechanics, and activities (e.g. using Google Analytics)
- Monitor feedback via online and social media platforms for customers’ satisfaction in relation to e-commerce/campaign (e.g. using Hootsuite)
- Refine mechanics for mobile, online, and social media platform concerning e-commerce/campaign

Course Contents

Smooth operation of e-commerce/campaign activities
- Define and focus on objectives on e-commerce/campaign
- Communicate objectives of e-commerce/campaign

Aligning to e-commerce strategies
- Execute e-commerce/campaign
- Manage e-commerce/campaign

Monitoring and refining e-commerce/campaigns
- Evaluate e-commerce/campaign
- Monitor customers’ satisfaction
- React and pro-act to enhance e-commerce customer experience

Learning Methodology

- Classroom training
- Use digital resources
- Undergo activity-based learning
- EXCLUSIVE 1 hour post-course Q&A session: For participants to seek assistance on the progress/results of their e-commerce campaigns

Course Details

TGS-2021003549
Course Fee : $500.00
Nett Fee Incl. 7% GST : $535.00
Nett Fee after SkillsFuture Mid-Career Enhanced Subsidy (Singapore Citizens aged 40 years old and above) : $85.00*
Nett Fee after Training Grant for SMEs : $85.00*
Nett Fee after Training Grant for Non-SMEs : $229.00*
Nett Fee after Training Grant for Self-Sponsored : $229.00*

Course Dates: July 27, 2021 - July 28, 2021 (8:30 am - 6:30 pm)
More course dates available

*Terms and conditions apply. This course is eligible for use of SkillsFuture Credit on top of existing funded fees.

Register Your Interest 

This programme is eligible for use of SkillsFuture Credit on top of existing government course subsidies. All Singaporeans aged 25 and above will receive an opening credit of S$500. They will also receive a one-off SkillsFuture Credit top-up of S$500 that will expire by 31 Dec 2025.

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