This course equips you with the knowledge and application of search engine optimisation (SEO) techniques and concepts to optimise content and uncover new opportunities. You will learn to manage and evaluate search performance across channels to improve search rankings on Google search engine. At the end of the course, you will be able to utilise web analytics to monitor, report, and provide inputs on SEO strategies.
Upon fulfilling all requirements, you will receive Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).
Recommended for
- Individuals driving business and marketing strategies
- Individuals generating data-driven commercial insights and managing relationships with partners
- Anyone who wants to bring more clicks and generate traffic to site
- Manage and recommend SEO activities in alignment with organisation’s SEO strategies and objectives (SEO vs. SEM; keyword research – on-page SEO) (e.g. using Ubersuggest; AnswerThePublic)
- Manage search results and evaluate search performance as part of evaluating and interpreting organisation’s internet marketing strategies (keyword analysis – on-page SEO – off-page SEO – SEO analytics) (e.g. using Ahrefs; Google Analytics)
- Optimise content creation by partnering with editorial and marketing teams (on-page SEO – off-page SEO)
Aligning to SEO strategies and objectives
- Focus, align, optimise existing content and uncover new opportunities
- Provide SEO recommendations
Managing and evaluating search results/performance and internet marketing strategies
- Manage search results and evaluate search performance
- Monitor web analytics dashboards and reports
- Evaluate and interpret internet marketing strategies
Optimising content creation
- Classroom training
- Use digital resources
- Undergo activity-based learning
- EXCLUSIVE 1 hour post-course Q&A session: For participants to seek assistance on the progress/results of their SEO efforts
TGS-2021003564
Course Fee : $800.00
Nett Fee Incl. 7% GST : $856.00
Nett Fee after SkillsFuture Mid-Career Enhanced Subsidy (Singapore Citizens aged 40 years old and above) : $136.00*
Nett Fee after Training Grant for SMEs : $136.00*
Nett Fee after Training Grant for Non-SMEs : $496.00*
Nett Fee after Training Grant for Self-Sponsored : $496.00*
Course Dates: June 22, 2021 - June 24, 2021 (9:00 am - 6:00 pm)
More course dates available
*Terms and conditions apply. This course is eligible for use of SkillsFuture Credit on top of existing funded fees.
This programme is eligible for use of SkillsFuture Credit on top of existing government course subsidies. All Singaporeans aged 25 and above will receive an opening credit of S$500. They will also receive a one-off SkillsFuture Credit top-up of S$500 that will expire by 31 Dec 2025.