Digital Marketing – The Ultimate Guide

This course provides you with the capabilities to use the LEAN Canvas to draft out marketing campaigns. You will learn to develop omnichannel marketing plans and generate social media reports. At the end of the course, you will be able to set up google advertisements.

Upon fulfilling all requirements, you will receive Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).

Recommended for
- Individuals driving marketing strategies and managing social media accounts for businesses
- Individuals managing customer experiences and relationships
- Anyone who wants to play a more active role in growing a business by the effective use of digital marketing

Key Benefits

- Create digital marketing strategy in alignment with organisational marketing objectives
- Understand problem statements and solutions using LEAN Canvas
- Manage social media marketing and evaluate effectiveness as part of designing an organisation’s overall marketing strategy

Course Contents

Assessing the available digital marketing channels
- Analyse traffic flow and conversion rates of digital marketing channels for trends
- Perform keyword discovery, expansion and optimisation for SEO
- Understand integrated marketing

Manage the various platforms that can be used to manage the marketing plans
- Mobile marketing techniques
- Content creation guidelines across digital marketing channels

Monitoring and refining the social media campaigns
- Collate information for the creation of content for posting on social networks aligned with content strategies and plans outlined

Learning Methodology

- Classroom training
- Use LEAN Canvas and digital resources
- Undergo activity-based learning
- Create and manage personal social media accounts

Course Details

TGS-2021003210
Course Fee : $500.00
Nett Fee Incl. 7% GST : $535.00
Nett Fee after SkillsFuture Mid-Career Enhanced Subsidy (Singapore Citizens aged 40 years old and above) : $110.00*
Nett Fee after Training Grant for SMEs : $110.00*
Nett Fee after Training Grant for Non-SMEs : $246.00*
Nett Fee after Training Grant for Self-Sponsored : $246.00*

Course Dates: July 13, 2021 - July 14, 2021 (9:00 am - 6:30 pm)
More course dates available

*Terms and conditions apply. This course is eligible for use of SkillsFuture Credit on top of existing funded fees.

Register Your Interest 

This programme is eligible for use of SkillsFuture Credit on top of existing government course subsidies. All Singaporeans aged 25 and above will receive an opening credit of S$500. They will also receive a one-off SkillsFuture Credit top-up of S$500 that will expire by 31 Dec 2025.

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