digital marketing

The Digital Marketing Strategy (9.25 hrs)

Course Code: TGS-2021003109

This course covers the knowledge and creation of a Digital Marketing Strategy. It gives you a holistic view of how to manage your marketing campaign, and effectively use digital marketing to boost your traffic to your site and turn leads into actual numbers. You will understand the nuances of attracting customers via digital marketing, and keeping them engaged.

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).

  • Evaluate emerging marketing trends
  • Manage digital marketing activities in alignment with organisational marketing strategies and objectives
  • Measure and evaluate the effectiveness of social media marketing
  • Understand how to generate leads and increase conversion
  • Recognise the nuances of driving traffic to a website
  • Able to identify customer persona

Evaluation of Emerging Marketing Trends

  • Focus, manage, and execute existing marketing content and incorporate digital marketing
  • Provide recommendations to enhance customer experience

Aligning to social media marketing strategies

  • Respond to various types of customer social media posts such as customer reviews, user-generated content, questions, and complaints

Monitoring and refining the social media campaigns

  • Collate information for the creation of content for posting on social networks aligned with content strategies and plans outlined

The course will be conducted in classroom face-to-face setting. Participants will use digital resources and undergo activity-based learning through class and group discussions, individual work, hands-on practices, quizzes, videos. Participants will create and manage their own social media accounts for this session.

This course is suitable for participants who are responsible for (most or all of the following):

  • Driving the growth of the marketing by enhancing the customer experience, managing social media and digital marketing
  • Managing customer experiences and relationships
  • Anyone who wants to play a more active role in growing a business by the effective use of marketing

Duration : 1 days (9.25 hrs)
Time : 8:30am to 6:45pm

Course Fee : $300.00
Nett Fee Incl. 7% GST : $321.00
Nett Fee after Training Grant* : $89.75 (SMEs) | $163.75 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $89.75

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Key Benefits
  • Evaluate emerging marketing trends
  • Manage digital marketing activities in alignment with organisational marketing strategies and objectives
  • Measure and evaluate the effectiveness of social media marketing
  • Understand how to generate leads and increase conversion
  • Recognise the nuances of driving traffic to a website
  • Able to identify customer persona
Course Contents

Evaluation of Emerging Marketing Trends

  • Focus, manage, and execute existing marketing content and incorporate digital marketing
  • Provide recommendations to enhance customer experience

Aligning to social media marketing strategies

  • Respond to various types of customer social media posts such as customer reviews, user-generated content, questions, and complaints

Monitoring and refining the social media campaigns

  • Collate information for the creation of content for posting on social networks aligned with content strategies and plans outlined
Learning Methodology

The course will be conducted in classroom face-to-face setting. Participants will use digital resources and undergo activity-based learning through class and group discussions, individual work, hands-on practices, quizzes, videos. Participants will create and manage their own social media accounts for this session.

Who Should Attend

This course is suitable for participants who are responsible for (most or all of the following):

  • Driving the growth of the marketing by enhancing the customer experience, managing social media and digital marketing
  • Managing customer experiences and relationships
  • Anyone who wants to play a more active role in growing a business by the effective use of marketing
Course Details

Duration : 1 days (9.25 hrs)
Time : 8:30am to 6:45pm

Course Fee : $300.00
Nett Fee Incl. 7% GST : $321.00
Nett Fee after Training Grant* : $89.75 (SMEs) | $163.75 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $89.75

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Course Application

Details Registration
June 8, 2021 - June 8, 2021 (8:30 am - 6:45 pm) Register Now
August 5, 2021 - August 5, 2021 (8:30 am - 6:45 pm) Register Now
October 6, 2021 - October 6, 2021 (8:30 am - 6:45 pm) Register Now
December 8, 2021 - December 8, 2021 (8:30 am - 6:45 pm) Register Now