StoryTelling with Infographics (8 hrs)

Course Code: SX-STWI-03

With massive information being put forward to the audience (online or offline), it has become more challenging to catch and keep the attention of the audience. In this course, participants will obtain the knowledge and skills to effectively use infographics to tell a story and not just primarily visualizing data. They will also learn how to craft the flow of information so that the presentation remains interesting to the audience.

  • Use infographics to tell a story
  • Create compelling presentation by crafting the flow of information

The visual storytelling spectrum: An objective approach

  • Understanding the visual storytelling spectrum
  • Targeted audience
  • Broad audience
  • Brand-centric content
  • Editorial content

Editorial infographics

  • What are editorial infographics?
  • Origins of editorial infographics

Editorial infographics for content marketing

  • Enticing readers
  • Getting the message across quickly
  • Shareability

Editorial infographic production process

  • Ideas -> research -> content -> story -> design

Ideas

  • Where do ideas come from?
  • What makes an idea good?
  • What makes a good idea actionable?

Research

  • Data and source quality
  • Quantitative / data-driven infographics
  • Qualitative / entertaining infographics

Content to story

  • Briefing

Design

  • Layout + hierarchy
  • Illustration + design aesthetic
  • Branding opportunities
  • Data visualization best practices

Participants will benefit from the hands-on practical sessions during the course.

This course is suitable for marketers, designers, public relations specialists, and content strategists.

Prerequisite

Participants must have basic working knowledge of Microsoft Office 2010/2013/2016.

Duration : 1 day (8 hrs)
Time : 9:00am – 6:00pm

Course Fee : $400.00
Nett Fee Incl. 7% GST : $428.00

(A course in partnership with COMAT)

Key Benefits
  • Use infographics to tell a story
  • Create compelling presentation by crafting the flow of information
Course Contents

The visual storytelling spectrum: An objective approach

  • Understanding the visual storytelling spectrum
  • Targeted audience
  • Broad audience
  • Brand-centric content
  • Editorial content

Editorial infographics

  • What are editorial infographics?
  • Origins of editorial infographics

Editorial infographics for content marketing

  • Enticing readers
  • Getting the message across quickly
  • Shareability

Editorial infographic production process

  • Ideas -> research -> content -> story -> design

Ideas

  • Where do ideas come from?
  • What makes an idea good?
  • What makes a good idea actionable?

Research

  • Data and source quality
  • Quantitative / data-driven infographics
  • Qualitative / entertaining infographics

Content to story

  • Briefing

Design

  • Layout + hierarchy
  • Illustration + design aesthetic
  • Branding opportunities
  • Data visualization best practices
Learning Methodology

Participants will benefit from the hands-on practical sessions during the course.

Who Should Attend

This course is suitable for marketers, designers, public relations specialists, and content strategists.

Prerequisite

Participants must have basic working knowledge of Microsoft Office 2010/2013/2016.

Course Details

Duration : 1 day (8 hrs)
Time : 9:00am – 6:00pm

Course Fee : $400.00
Nett Fee Incl. 7% GST : $428.00

(A course in partnership with COMAT)

Course Application

Details Registration
January 8, 2020 - January 8, 2020 (9:00 am - 6:00 pm) Closed
February 26, 2020 - February 26, 2020 (9:00 am - 6:00 pm) Closed
March 25, 2020 - March 25, 2020 (9:00 am - 6:00 pm) Closed
August 26, 2020 - August 26, 2020 (9:00 am - 6:00 pm) Register Now
September 30, 2020 - September 30, 2020 (9:00 am - 6:00 pm) Register Now
October 28, 2020 - October 28, 2020 (9:00 am - 6:00 pm) Register Now
November 18, 2020 - November 18, 2020 (9:00 am - 6:00 pm) Register Now
December 30, 2020 - December 30, 2020 (9:00 am - 6:00 pm) Register Now