search engine optimisation

Search Engine Optimisation (SEO) and SEO Campaigns Management and Monitoring (SEOCaMM) (24 hrs)

Course Code: TGS-2021003564

This course covers the knowledge and application of search engine optimisation techniques and concepts to align with organisation’s SEO objectives to optimise content, uncover new opportunities, and provide SEO recommendations; manage and evaluate search performance across channels to improve search rankings on Google search engine; utilize web analytics to monitor, report, and provide inputs on SEO strategies; as well as partner with editorial and marketing teams to optimise content creation.

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).

  • Manage and recommend SEO activities in alignment with organisation’s SEO strategies and objectives (SEO vs. SEM; keyword research – on-page SEO) (e.g. using Ubersuggest; AnswerThePublic)
  • Manage search results and evaluate search performance as part of evaluating and interpreting organisation’s internet marketing strategies (keyword analysis – on-page SEO – off-page SEO – SEO analytics) (e.g. using Ahrefs; Google Analytics)
  • Partner with editorial and marketing teams to optimise content creation (on-page SEO – off-page SEO)

Aligning to SEO strategies and objectives

  • Focus, align, optimise existing content and uncover new opportunities
  • Provide SEO recommendations

Managing and evaluating search results/performance and internet marketing strategies

  • Manage search results and evaluate search performance
  • Monitor web analytics dashboards and reports
  • Evaluate and interpret internet marketing strategies

Optimising content creation

  • Optimise content creation

The course will be conducted in classroom face-to-face setting. Participants will use digital resources, and undergo activity-based learning through class and group discussions, individual work, hands-on practices, quizzes, videos.

EXCLUSIVE: Participants will be invited to register for a 1-hour post-course Q&A session in which they may seek assistance on the progress/results of their SEO efforts.

This course is suitable for participants who are responsible for (most or all of the following):

  • Driving the growth of the e-commerce business by enhancing the customer experience, managing customer order fulfilment, technology and infrastructure plans
  • Generating data-driven commercial insights, and managing relationships with partners
  • Contributing to the realisation of the organisation’s business strategies by driving its marketing and public relations programmes
  • Directing the organisation’s communication plans, generating data-driven commercial insights, and monitoring budgets

Duration : 3 days (24 hrs)
Time : 9:00am to 6:00pm

Course Fee : $800.00
Nett Fee Incl. 7% GST : $856.00
Nett Fee after Training Grant* : $136.00 (SMEs) | $496.00 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $136.00

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Key Benefits
  • Manage and recommend SEO activities in alignment with organisation’s SEO strategies and objectives (SEO vs. SEM; keyword research – on-page SEO) (e.g. using Ubersuggest; AnswerThePublic)
  • Manage search results and evaluate search performance as part of evaluating and interpreting organisation’s internet marketing strategies (keyword analysis – on-page SEO – off-page SEO – SEO analytics) (e.g. using Ahrefs; Google Analytics)
  • Partner with editorial and marketing teams to optimise content creation (on-page SEO – off-page SEO)
Course Contents

Aligning to SEO strategies and objectives

  • Focus, align, optimise existing content and uncover new opportunities
  • Provide SEO recommendations

Managing and evaluating search results/performance and internet marketing strategies

  • Manage search results and evaluate search performance
  • Monitor web analytics dashboards and reports
  • Evaluate and interpret internet marketing strategies

Optimising content creation

  • Optimise content creation
Learning Methodology

The course will be conducted in classroom face-to-face setting. Participants will use digital resources, and undergo activity-based learning through class and group discussions, individual work, hands-on practices, quizzes, videos.

EXCLUSIVE: Participants will be invited to register for a 1-hour post-course Q&A session in which they may seek assistance on the progress/results of their SEO efforts.

Who Should Attend

This course is suitable for participants who are responsible for (most or all of the following):

  • Driving the growth of the e-commerce business by enhancing the customer experience, managing customer order fulfilment, technology and infrastructure plans
  • Generating data-driven commercial insights, and managing relationships with partners
  • Contributing to the realisation of the organisation’s business strategies by driving its marketing and public relations programmes
  • Directing the organisation’s communication plans, generating data-driven commercial insights, and monitoring budgets
Course Details

Duration : 3 days (24 hrs)
Time : 9:00am to 6:00pm

Course Fee : $800.00
Nett Fee Incl. 7% GST : $856.00
Nett Fee after Training Grant* : $136.00 (SMEs) | $496.00 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $136.00

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Course Application

Details Registration
June 22, 2021 - June 24, 2021 (9:00 am - 6:00 pm) Closed
August 24, 2021 - August 26, 2021 (9:00 am - 6:00 pm) Register Now
October 26, 2021 - October 28, 2021 (9:00 am - 6:00 pm) Register Now
December 20, 2021 - December 22, 2021 (9:00 am - 6:00 pm) Register Now