Search Engine Optimisation Essential (16 hrs)
Course Code: TGS-2021003026 | SSG Funded
*Classroom-based Learning*
Search Engine Optimisation is a mainstream marketing strategy for any business in any industry. Search Engine Optimisation allows businesses to get free targeted online traffic.
This intensive 2-day Search Engine Optimisation course equips participants with practical Search Engine Optimisation methodology and strategies, and it covers the fundamentals of Search Engine Optimisation, from technical SEO, On-Page SEO to Off-Page SEO.
Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).
- Manage search engine ranking
- Implement search engine methods of assessing SEO
- Determine organisation’s SEO strategies
- Manage keyword research in alignment with SEO strategies
- Provide SEO recommendations to elements and structure of websites and web pages
- Optimise content creation by partnering with editorial and marketing teams
- Apply the social network media for SEO
- Evaluate and interpret the internet marketing strategies of a website
- Monitor web analytics dashboards and reports on SEO strategies
- Identify the processes involved in managing search results
- Evaluate search performance across channels to improve rankings
What is a search engine and how do they work?
- Search engine ranking
- Search engine methods of assessing SEO
Determine SEO strategies
- Organisation’s SEO strategies
Research and create SEO keywords
- Search terms, keywords, and keyword density
- Manage keyword research in alignment with SEO objectives to optimise existing content and uncover new opportunities
Examine on-page SEO
- Elements and structure of websites and webpages
- Provide SEO recommendations pertaining to elements and structure of websites and web pages
Optimise SEO content creation
- Partner with editorial and marketing teams to optimise content creation.
Apply social media for off-page SEO
- Social network media in the context of SEO
Evaluate internet marketing strategies
- Internet marketing strategies of a website
- Criteria for evaluating internet marketing strategies of a website
- Evaluate and interpret the internet marketing strategies of a website
Monitor and track Web Analytics Dashboard
- Monitor web analytics dashboards and reports to provide inputs on SEO strategies
- Evaluate and interpret the internet marketing strategies of a website
- Internet marketing strategies of a website
- Criteria for evaluating internet marketing strategies of a website
Evaluate and manage search performance
- Processes involved in managing search results
- Criteria for evaluating search performance across channels
- Manage search results and evaluate search performance across channels to improve rankings
Participants will undergo experiential learning through lectures, case studies, demonstration, and practical exercises.
This course is suitable for anyone who wants to learn practical Search Engine Optimisation methodology and strategies.
Prerequisites
Participants are assumed to:
- Be able to operate a personal desktop computer
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5
- Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5
- Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5
- Have basic knowledge on digital marketing
Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm
With effect from 1 Jan 2024
| Type | Individuals | |||
| Singapore Citizens and Permanent Residents (Aged ≥ 21 years old) | Employer-sponsored and Self-Sponsored Singapore Citizens aged ≥ 40 years old | SME-sponsored Singapore Citizens and Permanent Residents | Non-SME-sponsored Singapore Citizens and Permanent Residents | |
| Type of Funding | ||||
| SkillsFuture Funding (Baseline) | SkillsFuture Mid-career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs | SkillsFuture Training Support for Non-SMEs | |
| Course Fee | $700.00 | $700.00 | $700.00 | $700.00 |
| Less: SkillsFuture Funding | $350.00 | $490.00 | $490.00 | $350.00 |
| Total Nett Fee | $350.00 | $210.00 | $210.00 | $350.00 |
| Add: GST @ 9% of Course Fee | $63.00 | $63.00 | $63.00 | $63.00 |
| Total Fee Payable to SQC | $413.00 | $273.00 | $273.00 | $413.00 |
Skill Code: RET-OTO-4005-1.1
Skill Title: Search Engine Optimisation (SEO)-4
Funding valid till 06 Mar 2025
* Please click HERE for detailed information on general terms and conditions.
* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.
(A course in partnership with James Cook Institute Pte. Ltd. [formerly known as Eagle Infotech] UEN198802365N)
- Manage search engine ranking
- Implement search engine methods of assessing SEO
- Determine organisation’s SEO strategies
- Manage keyword research in alignment with SEO strategies
- Provide SEO recommendations to elements and structure of websites and web pages
- Optimise content creation by partnering with editorial and marketing teams
- Apply the social network media for SEO
- Evaluate and interpret the internet marketing strategies of a website
- Monitor web analytics dashboards and reports on SEO strategies
- Identify the processes involved in managing search results
- Evaluate search performance across channels to improve rankings
What is a search engine and how do they work?
- Search engine ranking
- Search engine methods of assessing SEO
Determine SEO strategies
- Organisation’s SEO strategies
Research and create SEO keywords
- Search terms, keywords, and keyword density
- Manage keyword research in alignment with SEO objectives to optimise existing content and uncover new opportunities
Examine on-page SEO
- Elements and structure of websites and webpages
- Provide SEO recommendations pertaining to elements and structure of websites and web pages
Optimise SEO content creation
- Partner with editorial and marketing teams to optimise content creation.
Apply social media for off-page SEO
- Social network media in the context of SEO
Evaluate internet marketing strategies
- Internet marketing strategies of a website
- Criteria for evaluating internet marketing strategies of a website
- Evaluate and interpret the internet marketing strategies of a website
Monitor and track Web Analytics Dashboard
- Monitor web analytics dashboards and reports to provide inputs on SEO strategies
- Evaluate and interpret the internet marketing strategies of a website
- Internet marketing strategies of a website
- Criteria for evaluating internet marketing strategies of a website
Evaluate and manage search performance
- Processes involved in managing search results
- Criteria for evaluating search performance across channels
- Manage search results and evaluate search performance across channels to improve rankings
Participants will undergo experiential learning through lectures, case studies, demonstration, and practical exercises.
This course is suitable for anyone who wants to learn practical Search Engine Optimisation methodology and strategies.
Prerequisites
Participants are assumed to:
- Be able to operate a personal desktop computer
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5
- Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5
- Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5
- Have basic knowledge on digital marketing
Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm
With effect from 1 Jan 2024
| Type | Individuals | |||
| Singapore Citizens and Permanent Residents (Aged ≥ 21 years old) | Employer-sponsored and Self-Sponsored Singapore Citizens aged ≥ 40 years old | SME-sponsored Singapore Citizens and Permanent Residents | Non-SME-sponsored Singapore Citizens and Permanent Residents | |
| Type of Funding | ||||
| SkillsFuture Funding (Baseline) | SkillsFuture Mid-career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs | SkillsFuture Training Support for Non-SMEs | |
| Course Fee | $700.00 | $700.00 | $700.00 | $700.00 |
| Less: SkillsFuture Funding | $350.00 | $490.00 | $490.00 | $350.00 |
| Total Nett Fee | $350.00 | $210.00 | $210.00 | $350.00 |
| Add: GST @ 9% of Course Fee | $63.00 | $63.00 | $63.00 | $63.00 |
| Total Fee Payable to SQC | $413.00 | $273.00 | $273.00 | $413.00 |
Skill Code: RET-OTO-4005-1.1
Skill Title: Search Engine Optimisation (SEO)-4
Funding valid till 06 Mar 2025
* Please click HERE for detailed information on general terms and conditions.
* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.
(A course in partnership with James Cook Institute Pte. Ltd. [formerly known as Eagle Infotech] UEN198802365N)
Course Application
| Details | Registration |
|---|---|
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January 8, 2024 - January 9, 2024 (9:00 am - 6:00 pm)
[Classroom]
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Closed |
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February 7, 2024 - February 8, 2024 (9:00 am - 6:00 pm)
[Classroom]
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Closed |
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March 21, 2024 - March 22, 2024 (9:00 am - 6:00 pm)
[Classroom]
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Closed |
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April 24, 2024 - April 25, 2024 (9:00 am - 6:00 pm)
[Classroom]
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Closed |
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May 2, 2024 - May 3, 2024 (9:00 am - 6:00 pm)
[Classroom]
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Closed |
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June 13, 2024 - June 14, 2024 (9:00 am - 6:00 pm)
[Classroom]
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Register Now |
