Facebook Marketing Essential

Facebook Marketing Essential (16 hrs)

Course Code: TGS-2020504021 | SSG Funded

*Classroom-based learning*

Facebook is a mainstream marketing platform for any business in any industry. Facebook marketing allows businesses to target its exact audience based on demographics, interests, and behaviours.

This intensive 2-day Facebook marketing course will equip participants with practical Facebook marketing methodology and strategies, and it covers the fundamentals of Facebook marketing, from creating pages, creating ads, campaign management, conversion tracking to remarketing

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).

  • Develop a Facebook marketing strategy
  • Create a Facebook page and understand insights reports
  • Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting
  • Set up a Facebook pixel to measure and optimise advertising campaigns
  • Create custom and lookalike audiences for more efficient ad targeting
  • Optimising Facebook Ads

Basic of Facebook Ads

  • Develop a Facebook marketing strategy

Facebook audiences and audience targeting

  • Create custom and lookalike audiences for more efficient ad targeting

Creating and optimising Facebook Page

  • Create a Facebook page

Creating Facebook Ads

  • Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting

Facebook Pixel for retargeting

  • Set up a Facebook pixel to measure and optimise advertising campaigns

Scale with lookalike audiences

  • Create lookalike audiences for more efficient ad targeting

Audience insights

  • Understand insights reports

Optimising your ads

  • Optimising Facebook Ads

The course will be conducted through interactive training methods.

This course is intended for:

  • Professionals in sales, marketing and media, and business development
  • Professionals in Supervisory and Managerial roles
  • Entrepreneurs and solopreneurs
  • Those who are new to Facebook marketing and keen on learning how to launch a successful Facebook campaign
  • Consultants and educators

Prerequisites

Participants are assumed to:

  • Be able to operate a personal desktop computer
  • Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5
  • Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5
  • Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5
  • Have an existing Facebook account

Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm

Course Fee : $650.00
Nett Fee Incl. 7% GST : $695.50
Nett Fee after Training Grant* : $240.50 (SMEs) | $370.50 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $240.50

Funding validity period: 02 Jun 2020 – 04 Aug 2024

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

(A course in partnership with Eagle Infotech)

Key Benefits
  • Develop a Facebook marketing strategy
  • Create a Facebook page and understand insights reports
  • Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting
  • Set up a Facebook pixel to measure and optimise advertising campaigns
  • Create custom and lookalike audiences for more efficient ad targeting
  • Optimising Facebook Ads
Course Contents

Basic of Facebook Ads

  • Develop a Facebook marketing strategy

Facebook audiences and audience targeting

  • Create custom and lookalike audiences for more efficient ad targeting

Creating and optimising Facebook Page

  • Create a Facebook page

Creating Facebook Ads

  • Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting

Facebook Pixel for retargeting

  • Set up a Facebook pixel to measure and optimise advertising campaigns

Scale with lookalike audiences

  • Create lookalike audiences for more efficient ad targeting

Audience insights

  • Understand insights reports

Optimising your ads

  • Optimising Facebook Ads
Learning Methodology

The course will be conducted through interactive training methods.

Who Should Attend

This course is intended for:

  • Professionals in sales, marketing and media, and business development
  • Professionals in Supervisory and Managerial roles
  • Entrepreneurs and solopreneurs
  • Those who are new to Facebook marketing and keen on learning how to launch a successful Facebook campaign
  • Consultants and educators

Prerequisites

Participants are assumed to:

  • Be able to operate a personal desktop computer
  • Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5
  • Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5
  • Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5
  • Have an existing Facebook account
Course Details

Duration : 2 days (16 hrs)
Time : 9:00am to 6:00pm

Course Fee : $650.00
Nett Fee Incl. 7% GST : $695.50
Nett Fee after Training Grant* : $240.50 (SMEs) | $370.50 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $240.50

Funding validity period: 02 Jun 2020 – 04 Aug 2024

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

(A course in partnership with Eagle Infotech)

Course Application

Details Registration
June 4, 2022 - June 11, 2022 (9:00 am - 6:00 pm)
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June 14, 2022 - June 15, 2022 (9:00 am - 6:00 pm)
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June 29, 2022 - June 30, 2022 (9:00 am - 6:00 pm)
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July 14, 2022 - July 15, 2022 (9:00 am - 6:00 pm)
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December 28, 2022 - December 29, 2022 (9:00 am - 6:00 pm)
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