Enhancing Customer Engagement through Web Analytics

Enhancing Customer Engagement through Web Analytics (9.25 hrs)

Course Code: TGS-2021003565

This course covers the knowledge of understanding and managing web analytics to enhance customer experience. It gives you a holistic view of your social media marketing campaign, and effectively use digital marketing to improve customer satisfaction and retention. You will also learn to read the analytics to better manage your campaigns.

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).

  • Understand the correlation between customer experience and analytics
  • Learn to analyse traffic flow and conversion rates of digital marketing channels for trends
  • Manage the various platforms that can be used to manage the marketing plans
  • Monitor and refine the social media campaigns

Assessing the available digital marketing channels

  • Analyse traffic flow and conversion rates of digital marketing channels for trends
  • Perform keyword discovery, expansion, and optimisation for SEO
  • Understand integrated marketing

Better understand and manage the various platforms that can be used to manage the marketing plans  

  • Mobile marketing techniques
  • Content creation guidelines across digital marketing channels

Monitoring and refining the social media campaigns

  • Collate information for the creation of content for posting on social networks aligned with content strategies and plans outlined

The course will be conducted in classroom face-to-face setting. Participants will create their own social media pages to have a real feel of how analytics looks. Participants will use digital resources, and undergo activity-based learning through class and group discussions, individual work, hands-on practices, quizzes, videos.

This course is suitable for participants who are responsible for (most or all of the following):

  • Driving the growth of the marketing by enhancing the customer experience, managing social media and digital marketing
  • Managing customer experiences and relationships
  • Anyone who wants to play a more active role in growing a business by the effective use of marketing
  • Anyone who wants to understand and work with web and data analytics

Duration : 1 days (9.25 hrs)
Time : 8:30am to 6:45pm

Course Fee : $300.00
Nett Fee Incl. 7% GST : $321.00
Nett Fee after Training Grant* : $89.75 (SMEs) | $163.75 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $89.75

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Key Benefits
  • Understand the correlation between customer experience and analytics
  • Learn to analyse traffic flow and conversion rates of digital marketing channels for trends
  • Manage the various platforms that can be used to manage the marketing plans
  • Monitor and refine the social media campaigns
Course Contents

Assessing the available digital marketing channels

  • Analyse traffic flow and conversion rates of digital marketing channels for trends
  • Perform keyword discovery, expansion, and optimisation for SEO
  • Understand integrated marketing

Better understand and manage the various platforms that can be used to manage the marketing plans  

  • Mobile marketing techniques
  • Content creation guidelines across digital marketing channels

Monitoring and refining the social media campaigns

  • Collate information for the creation of content for posting on social networks aligned with content strategies and plans outlined
Learning Methodology

The course will be conducted in classroom face-to-face setting. Participants will create their own social media pages to have a real feel of how analytics looks. Participants will use digital resources, and undergo activity-based learning through class and group discussions, individual work, hands-on practices, quizzes, videos.

Who Should Attend

This course is suitable for participants who are responsible for (most or all of the following):

  • Driving the growth of the marketing by enhancing the customer experience, managing social media and digital marketing
  • Managing customer experiences and relationships
  • Anyone who wants to play a more active role in growing a business by the effective use of marketing
  • Anyone who wants to understand and work with web and data analytics
Course Details

Duration : 1 days (9.25 hrs)
Time : 8:30am to 6:45pm

Course Fee : $300.00
Nett Fee Incl. 7% GST : $321.00
Nett Fee after Training Grant* : $89.75 (SMEs) | $163.75 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $89.75

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Course Application

Details Registration
June 16, 2021 - June 16, 2021 (8:30 am - 6:45 pm) Closed