Effective Replies to Social Media (7 hrs)

Course Code: C-ERSM-04

Business writing in a work context can be very different from the writing exercises taught in schools. When adults in the working world write office documents, they naturally draw on what they learnt in school as well as on precedent office correspondence.

This course is designed specifically for business professionals to master new and specific techniques that will help sharpen their writing skills for social media platforms. The course will help participants produce a higher standard of reply submissions, and to understand that good writing is, and should not be difficult.

The course is structured such that participants will learn to adopt an appropriate style, tone and format of writing, express their points coherently, and to consistently produce sharp, focused and concise replies. They will also pick up skills to avoid common writing errors and to write convincingly to sell / appease their customers.

  • Plan and organise replies
  • Express ideas to suit the audience and purpose
  • Use specific tools as guidelines for writing on social media
  • Identify and avoid the common errors in writing
  • Apply the writing principles on social media platforms
  • Reply to customer feedback and complaints
  • Use the right tone and style in writing
  • Understand business writing essentials and etiquette

Role of social media and its best practices

  • What is social media?
  • Business success on social media platforms
  • Best practices

Basic elements in business writing

  • Fundamentals of good business writing – old fashioned language versus modern day business writing
  • Concise writing techniques
  • Approaches to writing – active and passive voice; direct, indirect and persuasive approaches
  • Understanding and using tone effectively when writing on social media platforms

Customising replies and communication styles

  • Writing to suit different customer profiles
  • Engage target audience with authentic online conversation

Writing tips and techniques

  • Techniques for responding to enquiries and handling difficult feedback through social media
  • Handling the complaint
  • Useful phrases and terms
  • Sentence construction style and structure
  • Styles and rules using various templates for social media platforms

Participants will learn through lecturing, group discussion / brainstorming, case studies, self-analysis / critique session, learning from a partner, and interactive exercises.

This course is suitable for anyone interested in developing their communication skills on social media and anyone who needs to handle social media for the organisation.

Duration : 1 day (7 hrs)
Time : 9:00am to 5:00pm

Course Fee : $400.00
Nett Fee Incl. 7% GST : $428.00

Key Benefits
  • Plan and organise replies
  • Express ideas to suit the audience and purpose
  • Use specific tools as guidelines for writing on social media
  • Identify and avoid the common errors in writing
  • Apply the writing principles on social media platforms
  • Reply to customer feedback and complaints
  • Use the right tone and style in writing
  • Understand business writing essentials and etiquette
Course Contents

Role of social media and its best practices

  • What is social media?
  • Business success on social media platforms
  • Best practices

Basic elements in business writing

  • Fundamentals of good business writing – old fashioned language versus modern day business writing
  • Concise writing techniques
  • Approaches to writing – active and passive voice; direct, indirect and persuasive approaches
  • Understanding and using tone effectively when writing on social media platforms

Customising replies and communication styles

  • Writing to suit different customer profiles
  • Engage target audience with authentic online conversation

Writing tips and techniques

  • Techniques for responding to enquiries and handling difficult feedback through social media
  • Handling the complaint
  • Useful phrases and terms
  • Sentence construction style and structure
  • Styles and rules using various templates for social media platforms
Learning Methodology

Participants will learn through lecturing, group discussion / brainstorming, case studies, self-analysis / critique session, learning from a partner, and interactive exercises.

Who Should Attend

This course is suitable for anyone interested in developing their communication skills on social media and anyone who needs to handle social media for the organisation.

Course Details

Duration : 1 day (7 hrs)
Time : 9:00am to 5:00pm

Course Fee : $400.00
Nett Fee Incl. 7% GST : $428.00

Course Application

Details Registration
February 24, 2020 - February 24, 2020 (9:00 am - 5:00 pm) Closed
October 12, 2020 - October 12, 2020 (9:00 am - 5:00 pm) Register Now