e-commerce

E-commerce and E-commerce Campaigns Implementing, Monitoring, and Collaborating with Partners (ECom-IMAP) (18 hrs)

Course Code: TGS-2021003549

This course covers the knowledge and application of e-commerce and e-commerce campaign concepts to execute e-commerce/campaigns in alignment to strategies, ensure smooth operations of e-commerce/campaign activities, conduct data analytics to monitor performance, monitor feedback via online and social media platforms for customers’ satisfaction, and refine online mechanics and activities, mobile, online, and social media platforms to enhance the e-commerce customer experience.

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).

  • Review pre-testing outcomes to ensure smooth operation of e-commerce/campaign activities (e.g. using Google Optimize)
  • Execute e-commerce/campaigns in alignment to e-commerce strategies (e.g. using Wix/Shopify)
  • Conduct data analytics to monitor e-commerce/campaign performance, online mechanics, and activities (e.g. using Google Analytics)
  • Monitor feedback via online and social media platforms for customers’ satisfaction in relation to e-commerce/campaign (e.g. using Hootsuite)
  • Refine online mechanics and activities, mobile, online, and social media platform in relation to e-commerce/campaign

Smooth operation of e-commerce/campaign activities

  • Define and focus on objectives on e-commerce/campaign
  • Communicate objectives of e-commerce/campaign

Aligning to e-commerce strategies

  • Execute e-commerce/campaign
  • Manage e-commerce/campaign

Monitoring and refining e-commerce/campaigns

  • Evaluate e-commerce/campaign
  • Monitor customers’ satisfaction
  • React and pro-act to enhance e-commerce customer experience

The course will be conducted in classroom face-to-face setting. Participants will use digital resources and undergo activity-based learning through class and group discussions, individual work, hands-on practices, quizzes, videos.

EXCLUSIVE: Participants will be invited to register for a 1-hour post-course Q&A session in which they may seek assistance on the progress/results of their e-commerce campaigns.

This course is suitable for participants who are responsible for (most or all of the following):

  • Contributing to the growth of the e-commerce business/unit – enhancing customer experience; executing customer order fulfilment; maintaining the technology and infrastructure
  • Performing data analysis to generate data-driven commercial insights, and managing relationships with partners
  • Supporting the development and execution of offline, online, and social marketing plans
  • Assisting in evaluating the effectiveness of marketing communication plans and make adjustments that are needed to these plans

Duration : 2 days (18 hrs)
Time : 8:30am to 6:30pm

Course Fee : $500.00
Nett Fee Incl. 7% GST : $535.00
Nett Fee after Training Grant* : $85.00 (SMEs) | $229.00 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $85.00

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Key Benefits
  • Review pre-testing outcomes to ensure smooth operation of e-commerce/campaign activities (e.g. using Google Optimize)
  • Execute e-commerce/campaigns in alignment to e-commerce strategies (e.g. using Wix/Shopify)
  • Conduct data analytics to monitor e-commerce/campaign performance, online mechanics, and activities (e.g. using Google Analytics)
  • Monitor feedback via online and social media platforms for customers’ satisfaction in relation to e-commerce/campaign (e.g. using Hootsuite)
  • Refine online mechanics and activities, mobile, online, and social media platform in relation to e-commerce/campaign
Course Contents

Smooth operation of e-commerce/campaign activities

  • Define and focus on objectives on e-commerce/campaign
  • Communicate objectives of e-commerce/campaign

Aligning to e-commerce strategies

  • Execute e-commerce/campaign
  • Manage e-commerce/campaign

Monitoring and refining e-commerce/campaigns

  • Evaluate e-commerce/campaign
  • Monitor customers’ satisfaction
  • React and pro-act to enhance e-commerce customer experience
Learning Methodology

The course will be conducted in classroom face-to-face setting. Participants will use digital resources and undergo activity-based learning through class and group discussions, individual work, hands-on practices, quizzes, videos.

EXCLUSIVE: Participants will be invited to register for a 1-hour post-course Q&A session in which they may seek assistance on the progress/results of their e-commerce campaigns.

Who Should Attend

This course is suitable for participants who are responsible for (most or all of the following):

  • Contributing to the growth of the e-commerce business/unit – enhancing customer experience; executing customer order fulfilment; maintaining the technology and infrastructure
  • Performing data analysis to generate data-driven commercial insights, and managing relationships with partners
  • Supporting the development and execution of offline, online, and social marketing plans
  • Assisting in evaluating the effectiveness of marketing communication plans and make adjustments that are needed to these plans
Course Details

Duration : 2 days (18 hrs)
Time : 8:30am to 6:30pm

Course Fee : $500.00
Nett Fee Incl. 7% GST : $535.00
Nett Fee after Training Grant* : $85.00 (SMEs) | $229.00 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $85.00

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Course Application

Details Registration
July 27, 2021 - July 28, 2021 (8:30 am - 6:30 pm) Register Now
September 22, 2021 - September 23, 2021 (8:30 am - 6:30 pm) Register Now
November 23, 2021 - November 24, 2021 (8:30 am - 6:30 pm) Register Now