Digital Marketing – The Ultimate Guide (17 hrs)

Course Code: TGS-2021003210

This course covers the knowledge and creation of a Digital Marketing Strategy. It gives you a holistic view of how to manage your marketing campaign, and effectively use digital marketing to boost your traffic to your site and turn leads into actual numbers. You will understand how to read analytics to better manage your campaigns. You will work on a LEAN Canvas to draft out your campaign.

Participants who fulfil all requirements will receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).

  • Design an organisation’s overall marketing strategy and develop omnichannel marketing plans
  • Create a comprehensive digital marketing strategy
  • Understand problem statements and solutions using LEAN Canvas
  • Manage various forms of digital marketing and evaluate effectiveness of marketing campaigns
  • Analyse and interpret different forms of analytics
  • Able to set up Google Ads

Assessing the available digital marketing channels

  • Analyse traffic flow and conversion rates of digital marketing channels for trends
  • Perform keyword discovery, expansion and optimisation for SEO
  • Understand integrated marketing

Better understand and manage the various platforms that can be used to manage the marketing plans

  • Mobile marketing techniques
  • Content creation guidelines across digital marketing channels

Monitoring and refining the social media campaigns

  • Collate information for the creation of content for posting on social networks aligned with content strategies and plans outlined

The course will be conducted in classroom face-to-face setting. Participants will work on a LEAN Canvas from start till end as the over arching learning activity. Participants will use digital resources and undergo activity-based learning through class and group discussions, individual work, hands-on practices, quizzes, videos. Participants will create and manage their own social media accounts for this session.

This course is suitable for participants who are responsible for (most or all of the following):

  • Driving the growth of the marketing by enhancing the customer experience, managing social media and digital marketing
  • Managing customer experiences and relationships
  • Anyone who wants to play a more active role in growing a business by the effective use of digital marketing

Duration : 2 days (17 hrs)
Time : 9:00am to 6:30pm

Course Fee : $500.00
Nett Fee Incl. 7% GST : $535.00
Nett Fee after Training Grant* : $110.00 (SMEs) | $246.00 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $110.00

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Key Benefits
  • Design an organisation’s overall marketing strategy and develop omnichannel marketing plans
  • Create a comprehensive digital marketing strategy
  • Understand problem statements and solutions using LEAN Canvas
  • Manage various forms of digital marketing and evaluate effectiveness of marketing campaigns
  • Analyse and interpret different forms of analytics
  • Able to set up Google Ads
Course Contents

Assessing the available digital marketing channels

  • Analyse traffic flow and conversion rates of digital marketing channels for trends
  • Perform keyword discovery, expansion and optimisation for SEO
  • Understand integrated marketing

Better understand and manage the various platforms that can be used to manage the marketing plans

  • Mobile marketing techniques
  • Content creation guidelines across digital marketing channels

Monitoring and refining the social media campaigns

  • Collate information for the creation of content for posting on social networks aligned with content strategies and plans outlined
Learning Methodology

The course will be conducted in classroom face-to-face setting. Participants will work on a LEAN Canvas from start till end as the over arching learning activity. Participants will use digital resources and undergo activity-based learning through class and group discussions, individual work, hands-on practices, quizzes, videos. Participants will create and manage their own social media accounts for this session.

Who Should Attend

This course is suitable for participants who are responsible for (most or all of the following):

  • Driving the growth of the marketing by enhancing the customer experience, managing social media and digital marketing
  • Managing customer experiences and relationships
  • Anyone who wants to play a more active role in growing a business by the effective use of digital marketing
Course Details

Duration : 2 days (17 hrs)
Time : 9:00am to 6:30pm

Course Fee : $500.00
Nett Fee Incl. 7% GST : $535.00
Nett Fee after Training Grant* : $110.00 (SMEs) | $246.00 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $110.00

* Please click HERE for detailed information on general terms and conditions.

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Course Application

Details Registration
July 13, 2021 - July 14, 2021 (9:00 am - 6:30 pm) Register Now
September 7, 2021 - September 8, 2021 (9:00 am - 6:30 pm) Register Now
November 9, 2021 - November 10, 2021 (9:00 am - 6:30 pm) Register Now