The Straits Times - 10 December 2009
A NEW training facility to boost service standards will bring technology into the classroom so that trainees can, for example, interact with virtual customers to learn how to react to unusual situations.
They will also get to use grooming software that takes the bare features of a person and adds descriptions such as a hair style and clothing - to emphasise the need for presentablility based on industry benchmarks. The aim is to cater to the gamut of job types in the sector - from front line service staff to supervisors and management - in the belief that customer service is a mindset that must permeate the entire value chain. The $1.5 million Service Quality Centre was officially opened on Thursday by Minister of State for Manpower and Trade and Industry Mr Lee Yi Shyan.
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