Providing great service features prominently in almost every organisation's priority list. Although most organisations may be able to define what constitutes poor service in their playing field, defining the concept of great service and how to excel in its delivery is not always easy. And it is this concept, and how it is defined, that was a key theme of SQ Centre Chief Executive Nolan Tan's talk at the Baker Tilly Asia Pacific Regional Conference.

Baker Tilly International is one of the world's leading networks of independently owned and managed accountancy and business advisory firms united by a commitment to provide exceptional client service.

The Baker Tilly Asia Pacific Regional Conference is held annually and in support of regional initiatives to develop sector groups and other communities. All member companies are encouraged to attend the meetings and work on projects for the benefit of the network as a whole.

The conference offers member firms the chance to hear inspiring speakers from leading firms in the region talking about subjects such as customer service. The event, held at the Mandarin Oriental Hotel Singapore on 9 April, brought together more than 100 practitioners in the accountancy sector.

In addition to touching on 'What Works' and 'What Doesn't' in service, a sharing of SIA's best practices titled 'Creating the SIA addiction' interested participants immensely. Mr Tan's talk also touched on what happens 'When things go wrong' and 'Pitfalls and Traps to avoid in providing good service'

The Asia Pacific holds great potential for accountancy services. In Singapore, the accountancy sector has generated contributions of around US$1 billion in the past decade, with this figure expected to rise in tandem with the surge in demand for accountancy services here and in the region.