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STRATEGY

The SQ Strategy element encompasses the entire process of setting the organisation’s customer service direction and implementing a supporting service strategy. Service strategy planning determines an organisation’s service intent and desired future state. It installs supporting strategies and business plans to realise the strategic goals. Similar to the critical role that customer satisfaction plays in determining an organisation's success; the strategic service intent is integral to its overall corporate strategy.

The strategic element also addresses the methodologies for communicating and disseminating the strategy message to all members of the organisation.

We will assist you:


The Strategic Service Intent – The Customer Experience
Creating the Customer Experience denotes cascading a culture that continually creates differentiating experiences for your customers – the Service Intent. This culture must be understood and embraced throughout your organisation. We will assist you with action plans and resource decisions to support implementation.

We will assist you to achieve performance measurements aligned to the strategy that will help identify support strategic objectives.

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The Singapore Quality Award (SQA)
Launched in 1994, the Singapore Quality Award aimed to build a pool of world-class organisations that will serve as key drivers of economic growth so as to enhance Singapore's competitiveness. It is the highest accolade given to organisations for business excellence.

With our expertise and pool of professionals, we will be able to provide you the breath and depth of SQA consulting on the various criteria and help you achieve the Award.

We are privileged and honoured to have partnered and guided the following organisations to achieve the SQA:

  • The Civil Aviation Authority of Singapore (CAAS) - 2003.
  • The Singapore Police Force (SPF) – 2002.
  • The PSA Corporation (PSA) – 1999

If you would like to embark on the SQA journey, please contact us.


The People Developer Award (PDA)
The People Developer is a quality standard that gives recognition to organisations that invest in their people and have a comprehensive system for developing their staff.

Would you like to have a people developer system in place? The People Developer Scheme will help you to attain a standard that has been field-tested with over 55 organisations and when you have achieved the standard with us, you will be bestowed with the Award. Or, if you already have an effective system to develop your people assets and would like your efforts to be recognised, we can help you to achieve the recognition through The People Developer Award.

We will assist you to achieve the Award through:

  • A review your human resource practices
  • Adopt a structured approach to staff development
  • Improve the effectiveness of your training efforts
  • Achieve better business results
  • Be nationally recognised as a dynamic and nurturing organisation
If you would like to achieve the People Developer Award, please contact us.

The Singapore Service Class (S-Class)
“Cut Waste”, “no increase in establishment”, “increasing customer demands”, “cost recovery measures”, “innovative solutions” with no compromise to the service levels all seem to be tall challenges for us who are service providers, whether in the public or private sector. We ask, “How might we address these challenges and still be able to delight our customers?”

One approach towards this is to address holistically in a structured and systematic manner the roll-out or provision of service.

The Singapore Service Class Programme, launched by SPRING Singapore earlier this year, includes an initiative to provide organisations with a framework to achieve and sustain service excellence. Based on extensive international research, expert consultation and field tests with leading organisations, the Service Excellence framework offers a holistic approach to attaining exceptional standards of service that can be applied to any organisation, regardless of industry, sector or size.

With our team of qualified consultants, we will deliver and share a rich source of industrial and management experiences to help you attain the S-Class.

If you would like to embark on the Service Excellence Journey, please contact us.

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Service Quality (SQ) Centre Pte Ltd
2 Bukit Merah Central, #18-00 SPRING Singapore Building, Singapore 159835 Tel: (65) 63760777 Fax: (65) 62746091
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(SQ Centre’s shareholders are TUV SUD PSB Corporation and Singapore Airlines)